THE HOTH PRESS

Recent Press Releases

• Microsoft Unveils New Big Ad Format, AI Assistant Copilot

  

  Date

  September 22, 2023

  Role

  Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today.

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• The rise of short-form video: How to make clips that really *sing*

  

  Date

  July 14, 2023

  Role

  In 2017, Music.ly was acquired by TikTok’s parent company, ByteDance. In 2018, Music.ly’s accounts were migrated to TikTok. You might say the rest is history: Fast-forward five years, and TikTok is now a global juggernaut, boasting 1 billion active users worldwide.

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• How SEO Agencies Are Adapting to a World Without Traditional Search

  

  Date

  August 2, 2023

  Role

  AI chatbots might replace the search experience SEO agencies were designed to hack. Now comes the future-proofing

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• Don't Discount The Role Of SEO In Building Out A First-party Data Strategy

  

  Date

  May 15, 2023

  Role

  As the industry prepares for the demise of third-party cookies, SEO will become an increasingly valuable element in the marketer‘s toolbox, TheHOTH’s Max Gomez Montejo. This story is part of The Drum‘s latest Deep Dive, The New Data & Privacy Playbook.

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• Google is beefing up AI-powered search on Google Chrome for iOS and Android

  

  Date

  August 16, 2023

  Role

  You can try out the three new features just added to Google's Search Generative Experience. Here's how.

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• Do Marketers Want An AI-Infused Google Search Overhaul?

  

  Date

  April 21, 2023

  Role

  Google's plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, marketing and AI experts see the opportunity as a chance for Google to take what has become a "cluttered," "disjointed" and "confusing" product and make it into something significantly more simplified.

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• Generative AI’s Impact on Digital Marketing So Far (And What’s Next?)

  

  Date

  June 8, 2023

  Role

  As part of Solutions Review’s Contributed Content Series—a collection of articles written by industry thought leaders in maturing software categories—Marc Hardgrove, the CEO of The HOTH, delves into the impact generative AI has had on digital marketing and where it might go in the future.

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• 35 Best SEO Blogs: Expanding Your Understanding And Insight

  

  Date

  September 1, 2023

  Role

  Elevate your SEO game with the best in the industry! Uncover the leading 35 SEO blogs featuring a wealth of knowledge on optimization techniques.

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• Why Bring SEO and First-Party Data Together?

  

  Date

  October 4, 2023

  Role

  The convergence of search engine optimization (SEO) and first-party data has emerged as a powerful strategy to enhance customer experiences (CXs). By combining insights gained from SEO practices with the valuable information collected through first-party data, brands can create personalized, targeted campaigns that resonate with their audiences. They will then be able to grow their relationships with these customers.

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• Google Ranking Issues: How Retailers Can Identify and Resolve Them

  

  Date

  August 23, 2023

  Role

  Securing a top spot on search engine result pages is crucial for driving traffic, boosting sales and, ultimately, achieving business success. But what happens when your website mysteriously drops in rankings or fails to rank at all?

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• Recovering from SEO Ranking Drop: 10 Actionable Solutions & Tools

  

  Date

  August 23, 2023

  Role

  Getting your pages to show up at the top of the search engine results page (SERPs) is a really big deal. Having it suddenly drop several spots—or worse, fall off completely—is a much bigger deal. Ranking drops are a valid fear because they can end up costing you a lot of money.

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• Google Ranking Issues: How Retailers Can Identify and Resolve Them

  

  Date

  August 22, 2023

  Role

  Securing a top spot on search engine result pages is crucial for driving traffic, boosting sales and, ultimately, achieving business success. But what happens when your website mysteriously drops in rankings or fails to rank at all?

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• Bing's search market share fails to budge despite big AI push | ZDNET

  

  Date

  August 18, 2023

  Role

  Though Microsoft has been touting the benefits of its Bing AI, the company's share of searches is still stuck at around 3%, according to the latest stats.

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• Next Net Media appoints new president for its multiple holdings, including The HOTH

  

  Date

  August 8, 2023

  Role

  Next Net Media, a global holding company with a variety of internet businesses, including The HOTH, FreeUp and Copymatic, has named Marc Pickren as president.

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• Revolving Door Roster Updates: Cadence, Ogilvy, Stagwell & More

  

  Date

  August 4, 2023

  Role

  The first Friday of August comes with celebrations for new leaders at agencies everywhere.

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• Top MarTech News From the Week of June 9th, 2023

  

  Date

  June 9, 2023

  Role

  The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 9th. This round-up covers announcements and updates from companies like Salesforce, Act-On, Optimizely, and more.

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• Next Net Media appoints New President

  

  Date

  July 31, 2023

  Role

  Next Net Media, an award-winning global holding company with a variety of internet businesses including The HOTH, FreeUp, and Copymatic, has announced that Marc Pickren will join the company as President.

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• Max Gomez Montejo of The HOTH: 5 Ways To Manage Your Marketing Budget For Improved ROI.

  

  Date

  July 18, 2023

  Role

  In this interview series, we are talking with marketing experts, industry professionals, and thought leaders who have significant experience in budget management and optimization, to share their “5 Ways To Manage Your Marketing Budget For Improved ROI."

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• Marc Hardgrove of The HOTH On How to Lead a Successful Marketing Management Team

  

  Date

  July 17, 2023

  Role

  Marketing Management helps you understand the way customers think and react when they buy a product or service. Good marketing management drives a company’s success. What are 5 ways to lead a successful Marketing Management team?

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• Shake up the SEO game

  

  Date

  June 9, 2023

  Role

  La experiencia generativa de búsqueda de Google (SGE) es un nuevo conjunto de funciones de búsqueda que incorpora resultados impulsados ​​por IA generativa en las respuestas de las consultas del motor de búsqueda de Google.

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• What Google Search Generative Experience Means for Marketers

  

  Date

  June 9, 2023

  Role

  How SGE affects the search engine results page, and how it may impact SEO, marketing, advertising and ROI.

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• The Art of Prompt Engineering for AI Marketing Content Creation

  

  Date

  May 20, 2023

  Role

  This article will look at the basics of prompt engineering, and how it can be used to obtain specific results that can be used for marketing, content production, advertising and customer experience.

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• Why a Style Guide is Pivotal to Brand Identity

  

  Date

  June 1, 2023

  Role

  In the fast-paced world of digital marketing and branding, establishing a strong and consistent brand identity is essential for success. A well-crafted style guide is a crucial tool that aids in this process.

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• The Art of Prompt Engineering for AI Marketing Content Creation

  

  Date

  May 19, 2023

  Role

  This article will look at the basics of prompt engineering, and how it can be used to obtain specific results that can be used for marketing, content production, advertising and customer experience.

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• Google’s rumored AI-infused search overhaul has marketers concerned

  

  Date

  April 21, 2023

  Role

  If you ask Bard to list the challenges facing Google’s search engine, Google’s young chatbot can easily name a few. With the “changing Internet landscape”, “providing users with relevant and accurate results” and “protecting user privacy”.

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• Google's rumored AI-infused search overhaul has marketers' attention

  

  Date

  April 21, 2023

  Role

  If you ask Bard to list the challenges facing Google’s search engine, Google’s young chatbot can easily name a few. With the “changing Internet landscape”, “providing users with relevant and accurate results” and “protecting user privacy”.

  Read more

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• Google's rumored AI-infused search overhaul has marketers' attention

  

  Date

  April 21, 2023

  Role

  Google's plans for overhauling search by adding more AI are still in the realm of hypotheticals. However, marketing and AI experts see the opportunity as a chance for Google to take what has become a "cluttered," "disjointed" and "confusing" product and make it into something significantly more simplified.

  Read more

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• Customer Acquisition: A guide to using LinkedIn advertising, AI analysis, and SEO

  

  Date

  April 4, 2023

  Role

  To spur new ideas in you for your brand’s marketing strategy, in this article we bring you examples from an AI solution, HR tech, and ecommerce company.

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• Is Link Quality More Important Than Quantity? We Asked an Expert

  

  Date

  February 21, 2024

  Role

  In this article, Rachel Hernandez shares how to adopt and stay ahead of the competition, while SEO and link building continue to make major transformations.

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