Latest Articles
If your business serves a specific community, city, or service area, visibility in that location is everything.
AEO
Measuring the ROI of AEO: A Framework for AI Visibility
Rachel Hernandez
Content Creation
Earned Media vs. Content Syndication vs. HOTH PR Plus: A Content Distribution Guide
Rachel Hernandez
SEO
Schema Markup and AI Citations: Which Tags Actually Affect Whether You Get Pulled
Rachel Hernandez
Local SEO
Local Listings Aren’t Old News. They’re an AI Trust Signal Now.
Rachel Hernandez
Blogging
Content Decay and AI: Why Pages Age Differently in Google vs. LLMs
Rachel Hernandez
Blogging
HOTH Blogger vs. DIY: Should You Write Your Blog Yourself, Use AI, or Outsource It?
Rachel Hernandez
SEO
Google Killed FAQ Rich Results: Why Your FAQ Content Still Matters (Just Not for the Reason You Think)
Rachel Hernandez
Find Your Industry Solution
When you start to outsource, you quickly find out that there are a bunch more tasks that you need to keep on top of.