Online Store SEO (10X Increase In Traffic!)

The first thing we always do is audit the site to see if it has any major underlying issues.

One way you can audit your own site is with the HOTH SEO Audit Tool. It’ll tell you how you’re ranking for certain keywords.

For keyword research, we always like to see what kinds of hidden potential a site might have that we can focus on for quick traffic gains.

Below is a graph of the number of keywords they rank for in the top 100 positions. You can see that they have a ton of potential!

With our easy wins analysis, we look for keywords that are ranking somewhere in Google, but not in the top spots where the majority of the traffic is. If we can identify these, we can push them up and see quicker traffic gains.

For this site, we identified 1001 easy wins keywords, ranking mostly on page 2-3 with traffic between 10 – 9,400ms, with CPC between about .50 cents – $6.

This site had HUGE potential, but since the site wasn’t cracking page 1, it wasn’t getting much love.

Content Gap Analysis

With the content gap analysis, we look for competitor keywords that the site isn’t targeting yet, and this becomes the basis for our content creation.

For this site, we found 103 keywords volume between 150 – 2900 ms, with similar PPC costs to the easy wins.

We worked with the client to pick out high priorities and selected some keywords based on their industry trends knowledge (This is why we work WITH the customers to understand business goals).

Here’s what our campaigns looked like:

Month 1:

• 1 Guest Post – Exact match on easy wins
• 1 Guest Post – Exact match (another kw) on another easy win
• HOTH Foundations Medium – partial match, brand, naked anchors
• HOTH Blogger 1 x 1000 word post – informational kw focus based on industry trends

Month 2 – Very Similar:

• 1 Guest Post – money keyword variation
• 1 Guest Post – money keyword variation
• HOTH Foundations Medium – partial match, branded, naked anchors
• HOTH Blogger 1 x 1000 word post – money keyword

Month 3 – Similar, But got more anchor text diversity:

• 1 Guest Post – Branded
• 1 Guest Post – Branded
• HOTH Foundations Medium – Branded, URL, Partial match mix
• HOTH Blogger 1 x 1000 – Content gap kw, high volume

Since this site had a decent amount of content already, and had so many opportunities for easy wins, we really focused on getting those easy wins up to page 1.

When we were able to do this – The traffic exploded: