A premier salon institute in Florida contacted us in February 2020 for assistance with growing their keywords, web content, and organic traffic. They operate a large physical facility with a student salon clinic area featuring dozens of stations for hairstyling, manicures, pedicures, and more.
As an accredited college, the institute’s goal is to help students obtain gainful employment in the beauty industry by providing high-quality education in cosmetology.
The first thing we noticed was that their website didn’t have a blog, which was a missed opportunity for boosting SEO and establishing themselves as an authority. We also noticed they weren’t ranking for many keywords or getting as much traffic as they wanted.