The HOTH Link Building Strategy
Put simply, we build links in a way that mimics the path of viral content – The exact same structure that happens naturally online when something goes viral. This is exactly what Google always says they want: Create quality content that attracts links and goes viral. The difference here, is we just make it go viral ourselves.
This is the most naturally occurring link structure for getting links quickly. This means faster rankings, while keeping your sites safe by funneling links through properties that Google loves.
Let’s walk through the 2 major parts of what happens when something goes viral:
1. Link Authority: The Authority Module
The first thing you need in order to rank is Link Authority. We start by first creating mini-authority top-level properties that link back to your site on high authority blogging sites like WordPress, Blogspot, & Tumblr.
These properties serve as the seed for our viral structure. They are optimized with relevant, original articles, videos, and pictures. We want them to be dripping quality and relevance for your subject matter.
Now its time to make them go viral!
When an authority site posts an article, other sites immediately begin writing responses that link back to it. The HOTH simulates exactly that. We create a viral link structure that push link juice up through 3 layers, through the optimized mini-authority properties that funnel all of that authority to your sites.
The Authority Module includes:
- Top Level Properties (Like WordPress, Blogspot, & Tumblr)
- Supporting Web 2.0s
- Supporting Bookmarks
- Supporting Profile Links
The amount of links for each of the layers depends on which package you get.
2. Link Volume – The Volume Module
The second thing you need in order to rank is Link Volume, meaning the syndication of articles by hundreds of other sites.
We slow-drip each article to publishers over a period of 3+ weeks. By slow-dripping these articles, we create a steady link velocity. This means you’ll get a natural flow of links over a long period of time, not just all at once.
All The Bells & Whistles
Link building requires attention to detail. We’ve created a fine tuned system with all the features you need to succeed.
When you submit you inputs you’ll be able to input multiple keyword phrases, (up to 15) depending on the package you order, so you can chose your optimization levels.
Over-optimized? You can even submit all naked anchors (http://www.yoursite.com)
This is especially important in avoiding Penguin penalties. We encourage customers to keep their exact-match anchors as a very low percentage of their profile and use naked anchors, brand terms, and long tails to create a natural anchor profile.
In the underlying links of our structure, we completely randomize the text coming up to the top level properties.
“Co-citations” are links to other, non-competing high authority sources. In the naturally occurring web, most articles site more than one source.
To increase the naturality of the links coming to your site, you can activate our co-citations feature on your order. When we build links back to your site, we’ll also include a link to a non-competing high authority domain which diversifies your outbound links and helps eliminate footprints!