How To Stay Safe While Doing SEO


I have a question for you… Are you worried about the future of SEO?

A lot of people are.

Every time Google comes up with some new animal ranking factor, people go crazy, rankings go to hell and the world of SEO is doomed forever.

Let me tell you a secret— It’s not over. And it will never be. But I’m going to show you how you can stay safe while doing SEO.

In fact, Google recently announced they are no longer going to penalize algorithmically for links!
With that said, there are still a few things you will want to look out for and best practices to follow.

Let’s get into it…

What is SEO? Before and After

One way to predict the future of SEO is to reflect on the past:

When Panda came out in 2011, we figured it out and bounced back better than ever.

When Penguin came out in 2012, we figured it out and bounced back better than ever.

Every time there has been an update, we as a SEO community have grown stronger and safer. The job of Google is to try and combat spam. But with 3+ billion pages of content out there, they have to use fairly large strokes and go after the “big” mistakes that SEOs are abusing.

If they get too detailed, they will get too many false-postives and wipe out a bunch of “good” sites. This still happens from time to time so Google has to be cautious.

It is very easy to stay safe in a post Panda, post Penguin world.

Why Right Now is the Best Time for Website Optimization EVER

  1. Google has already come up with their major broad strokes to eliminate the idiots (this means less competition for the rest of us).
  2. Google has successfully scared many other SEOs out of business.
  3. As an SEO community, we’ve sat down, looked at the data and came up with strategies that are going to help you establish long term rankings safely. Currently we’re ranking sites safer and smarter than ever before.

Why we’re in it for the long haul:

There are about a million no name, fly-by-night SEO services out there with all kinds of screenshots of crazy rankings. Yes, anyone with Photoshop can make those. But how many of these companies stick around over the years?

You see, we’ve been HOTHing since before 2010, and in the world of SEO, that’s a lifetime!

We’ve not only survived the biggest updates in Google history (Panda & Penguin), but we’ve actually grown.

We stay up to date on EVERYTHING Google and tweak our products ahead of the curve so you know exactly what’s going on. (Check out our massive Guide To Google Update History).

Over the last few years, Google has basically gone after 3 things that only purely SEOs would do…

Avoid These 3 SEO Basics to Stay Safe While Doing SEO

1. On-Site Over Optimization
This used to just mean keyword stuffing, but that ended a long time ago. Now it’s moved on to exact match anchor densities.

How to avoid this: Don’t repeat your main keywords over and over. You want to have a bunch of keyword variations and rank for broad match terms.

2. Off-Site Over Optimization
This is what Penguin is all about. You want to really diversify your anchors as much as possible. Google keeps turning this dial and it’s different depending on the vertical, but basically you want to build a bunch of links that do NOT have your exact anchors in them.

How to avoid this: You should build mostly random anchors, urls, etc. to keep your profile looking natural.

*The good thing is that the HOTH gives you lots of opportunities to diversify your anchors. You don’t even have to use any exact match anchors with us – many of our customers purely use The HOTH as a diversification service.

3. Outted Blog Networks
Google goes after big blog networks and deindexes them, like My Blog Guest, PostJoint, and a few others over the past few years.

How to avoid this: Simple. Don’t use big blog networks to link directly to your money site. The good thing is, The HOTH is not a blog network and none of our products rely on a PBN.

So there you have it, the 3 things that Google is going after. If you can avoid these things, you’ll be in the clear!

Questions? Leave ’em in the comments!

Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.