Local SEO | SEO Training

How To Stay Safe While Doing SEO

By | January 15, 2019

Are you worried about the future of SEO?

A lot of people are.

Every time Google changes their algorithm, or releases a new “animal” update, the industry panics and it can seem like the world of SEO is doomed forever.

Let me tell you a secret — It’s not over. And it will never be. But I’m going to show you how you can stay safe while doing SEO.

In fact, Google recently announced they are no longer going to penalize algorithmically for links!

With that said, there are still a few things you will want to look out for and best practices to follow.

Let’s get into it…

The History Of Google Updates

One way to predict the future of SEO is to reflect on the past:

When Panda came out in 2011, the industry got together, figured it out and bounced back better than ever.

When Penguin came out in 2012, the industry banded together again, figured it out and bounced back better than ever.

Every time there has been an update, we as an SEO community have grown stronger and safer.

The job of Google is to try and combat spam. But with 3+ billion pages of content out there, they have to use fairly large strokes and go after the “big” mistakes that SEOs are abusing.

If they get too aggressive, they will get too many false-positives and wipe out a bunch of “good” sites. This still happens from time to time, so Google has to be cautious.

It is very easy to stay safe in a post-Panda, post-Penguin world.

Why Right Now is the Best Time for SEO EVER

  1. Google has already come up with their major broad strokes to eliminate old school tactics (this means less competition for the rest of us).
  2. Google has successfully scared many other SEOs out of business.
  3. As an SEO community, we’ve sat down, looked at the data and came up with strategies that are going to help you establish long term rankings safely.

Currently we’re ranking sites safer and smarter than ever before.

How We’re Preparing For The Future:

There are lots of no-name, fly-by-night SEO services out there with all kinds of screenshots of crazy rankings. Yes, anyone with Photoshop can make those.

But how many of these companies stick around over the years?

You see, we’ve been HOTHing since before 2010, and in the world of SEO, that’s a lifetime!

We’ve not only survived the biggest updates in Google history (Panda & Penguin), but we’ve actually grown.

We stay up to date on EVERYTHING Google and tweak our products ahead of the curve so you know exactly what’s going on. (Check out our massive Guide To Google Update History).

Over the last few years, Google has basically gone after 3 things that only purely SEOs would do.

If you avoid these mistakes correctly, you will be in the clear:

Avoid These 3 SEO Basics to Stay Safe While Doing SEO

1. On-Site Over Optimization

This used to just mean keyword stuffing, but that ended a long time ago. Now the focus is making sure that your keywords fit naturally onto your page and are not unnaturally used.

How to avoid this: Don’t repeat your main keywords over and over. Use natural language, use lots of variation and synonyms.

2. Off-Site Over Optimization

The Penguin algorithm update targeted off-site over-optimization. To avoid this, make sure to diversify your anchor text as much as possible.

Google keeps tweaking the dial on what is acceptable in terms of anchor text ratios, but essentially you want to make sure you are not building too many exact-match anchors.

How to avoid this: Build links with diverse anchor text to keep your profile looking natural. Check out our article on anchor text diversity here.

*The good thing is that the HOTH gives you lots of opportunities to diversify your anchors. You don’t even have to use any exact match anchors with us – many of our customers use our link building services for anchor text diversity.

3. Outted Blog Networks

Google goes after big blog networks and de-indexes them, like My Blog Guest, PostJoint, and a few others over the past few years.

How to avoid this: Simple. Don’t use big blog networks to link directly to your money site. The good thing is, The HOTH does not use any blog network, and none of our products rely on a PBN.

Instead, consider investing in safer link strategies like blogger outreach.

So there you have it, the 3 things that Google is going after. If you can avoid these things, you’ll be in a very good place for massive SEO growth.

Questions? Let us know in the comments!


Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.

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