Posted by Clayton Johnson | October 14, 2019
Want to know the most effective (and fastest) methods to find great keywords to target?
I see a lot of people struggle with keyword research, and it doesn’t have to be difficult!
In this post, I’ll show you 3 easy keyword research methods that you can perform with FREE tools from The HOTH!
Let’s get into it:
1. Find “Easy Win” Keywords
Did you know you might be sitting on a hidden pile of gold?
If your site has been around for a while, there’s a good chance that with a few changes you could drastically improve your traffic.
The vast majority of the traffic is on the first page of Google – especially in the top 3 positions, which can account for more than 30 percent of the total traffic!
It’s great to be in the top 3, but what about all the keywords that you’re ranking for below that in positions 4-30?
Google already “likes” you for these keywords and sees you as relevant, you just haven’t broken into the top positions.
So if you could find these keywords that your site is ranking for, and boost them up, you could see a massive jump in traffic!
How do you find these keywords?
You can use our free tool: Google Rankings Checker.
First, enter your URL and click search. After it gathers the data it will display a list of keywords that your website is ranking for.
Because most clicks go to the top three positions, look for the keywords ranking in the 4-30 slots and focus on boosting those up.
You can look at your pages and make sure that they are properly optimized. If not, you could add the keyword to the page in the title or H1.
Additionally, you could build some internal links to the page with that keyword or some external links!
2. Uncover Your Competitor’s Keywords
The task of brainstorming for new keywords can be daunting. Especially in small niche industries, how many keywords are actually relevant to your company?
The good thing is you can just uncover what your competitors are ranking for!
First, go to our free tool Keyword Gap Analysis and type in your competitor’s URLs.
They can be direct competitors (where they sell the same thing you do) or indirect competitors (meaning they just market to the same people you do).
Examine the list of keywords and take note of the phrases that you aren’t targeting.
Start creating content based on these keywords and give your competitors a run for their money!
3. Find Related Keywords
When you’re going to create a new piece of content, it’s a good idea to understand the topic at hand to maximize the amount of traffic you can get from the long tail.
You know your main keyword for the article, but what other facets of the subject should you be including to help rank for additional long-tail phrases?
Here’s how to find those long tails:
First, go to our Google Keyword Planner alternative and put in a seed keyword.
Our tool will spit out a list of awesome long-tail keywords you can use throughout your article to rank for more phrases!
Make sure to include these variations while writing your content.
Keyword research doesn’t have to be a guessing game. You can drastically and quickly improve your traffic by using these three easy methods!
Let us know what you think in the comments!
Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.