An online CBD seller reached out to The HOTH in the summer of 2020 wanting to increase the number of visitors to their site.
This B2B business, based in Colorado, offers a variety of hemp products to shops around the country: tinctures, flowers, seeds, edibles, topicals, and more. They also sell bulk CBD seeds to growers.
The market for CBD has exploded nationwide after the 2018 Farm Bill legalized its sale on the federal level. CBD is different from cannabis because it’s only allowed to contain 0.03% THC, the psychoactive substance in the latter.
We met with this client and found out they are locally-owned and pride themselves on being experienced hemp growers who only sell premium products to other businesses.
Our team knew that the secret to growing this client’s business would be leveraging their expertise in the CBD industry to build backlinks. Their web traffic would spike once we developed them as an authority.