The HOTH was contacted by a Texas orthodontics provider in 2017 to help increase web traffic and sign more customers.
They offer several types of braces, but the clinic specializes in clear aligners. In fact, they are one of the top clear aligner providers in the world.
With three separate offices in Texas, this orthodontics practice also provides bilingual services because half of its patients speak Spanish.
They identified having several local competitors providing similar services and their target audience is mostly female, between the ages of 30-50.
These customers are more likely to seek braces for themselves or their children.
We also checked out their website and found that it was in great shape. Visitors can easily navigate their options, access educational resources, activate a live chat function, and find contact information to make an appointment.
The practice even offers virtual consultations to make it even easier for prospective customers.
Even though their website looked great, we needed to take a deep dive into their orthodontics SEO.