Vacation Shuttle SEO Gains 10x More Traffic With HOTH X

Our team immediately set out to collect data on his site. We conducted a full vacation shuttle SEO audit. That way we could identify his strengths, weaknesses, and what needs to be improved. 

We do the same thing for all new clients. As you can see below, his homepage is engaging and user-friendly. He just needed more people to find it so bookings would increase.

Punta Cana Transfer had been receiving some historical traffic from PPC ads but their organic traffic was non-existent.

They had less than 10 referring domains when they started working with us and they ranked for less than 15 keywords.

It was clear there was a lot of work ahead of us, but we knew that tapping into our best-selling SEO products would get Julio up and running.

During our initial audit for new clients, we also identify keywords they’re already ranking for in positions 4-30.

We call these “easy wins” because they can give the client a short-term burst in organic traffic before our other strategies are in place.

All we had to do was compile a list of these keywords. They included vacation shuttle SEO terms like “punta cana transfer service,” “how to get from punta cana airport to resort,” and “dominican republic car service.”

Besides finding keywords in this specific range, our SEO team also wanted to maximize the overall effect they would have on Julio’s website by selecting those with a higher search volume.

Punta Canta Transfer had previously purchased PPC ads to drive traffic so we could also examine each keyword’s cost per click (CPC) to determine which ones are most sought after.

The average CPC was about $2 and knowing that helped us whittle down our list.

Once we selected the best “easy wins” keywords, all we had to do was incorporate them onto his web pages to see a spike in traffic.

After that, we could switch to the highly competitive keywords in positions 1-3.

Checking out what the competition is up to can also be helpful when finding new keywords. In the marketing world, we call this a competitive gap analysis.

Our team discovered that Punta Cana Transfer was in direct competition with 39 domains for many of the same keywords.

Some of these businesses were very similar to Punta Cana Transfer while others focused more generally on resorts and transportation.

When we looked more closely at one of the top competitors, we found it ranked for 179 keywords that Punta Cana Transfer did not. Another top competitor ranked for 52 unique keywords.

Some of the competitor keywords included “punta cana airport code,” “dominican airport transfers,” and “book vip punta cana.”

Many of these keywords could be used in his new vacation shuttle SEO strategy. Not all would fit but it was good to start looking at the keywords used in similar businesses.

Enrolling in HOTH X was integral to Julio’s success. He had access to all of our SEO products so his campaign manager could help build a new strategy that was both comprehensive and effective.

The first thing we did for Punta Cana Transfer was to utilize HOTH Blogger in expanding their content. It’s one of our most popular SEO services and clients can choose between short-form or long-form blogs.

Each blog is created by our team of professional writers and fully optimized for SEO based on the overall digital marketing strategy.

Good content helps your website rank for more high-performing keywords and gets visitors interested in your unique services.

At the same time, our HOTH Web Copy team started working on refreshing what appeared on the Punta Cana Transfer website.

They help websites to optimize home pages, about pages, sales pages, local pages, and product description pages. Our web copy team also sets up these pages to maximize conversions.

Depending on a client’s business or industry, they may want more visitors to make a purchase, sign up for a newsletter, or download an app.

Once Julio’s web pages were updated and his blogs were being consistently posted, we moved to the next phase of his SEO strategy—link building. The rest of 2021 was dedicated to HOTH Guest Post.

Backlinks are a top-ranking factor and Julio needed more to see any increase in his organic traffic.

Most people love reading about tropical vacations online, all we needed to do was produce some guest posts on other sites that would direct readers to Punta Cana Transfer.

Our guest post service is hands-off for clients. We generate the topics, produce high-quality guest posts focusing on domain authority (DA) or traffic, and we even publish them. Of course, clients get the final approval before they go live.

Here is a look at some of Julio’s orders:

• DA20 Guest Post: 2 Pack
• DA30 Guest Post: 1 Pack
• DA50 Guest Post: 1 Pack

And the last product we used in his strategy was HOTH PPC Management. Julio didn’t want to decrease paid advertising until he detected long-term SEO growth, so we kept up with his ads as we implemented the new strategy.

Our PPC service provides clients with a digital marketing expert who helps them create and manage lead generation campaigns, retargeting campaigns, call-only campaigns, and Google Shopping campaigns.

After nearly a year of hard work, we were proud to present Julio with a summary of his website’s performance.

HOTH clients receive regular updates from us but it’s also nice to examine growth over a longer range of time.

Punta Cana Transfers’ traffic reached historic levels thanks to its new vacation shuttle SEO strategy.

“Our organic traffic has grown over 10 times in the 10 months that we’ve been with The HOTH,” said Julio, explaining how he could tell our main objective was to help him achieve his goals. “Overall, I love how they just aren’t there to sell their products.”

As a HOTH X client, his strategy was tailor-made for his website and the budget reflected only what he needed to get the job done right. There’s no upselling with us!

Julio explained how The HOTH took a team “who didn’t know anything about SEO and made us rank first place on Google for various keywords.”

Let’s dive into how we did it.

For the first half of his campaign, we focused on optimizing his web pages with high-performing keywords and adding new blog content.

The result was over a 1,900% increase in keywords. Check out the chart below.

Punta Cana Transfer is currently ranking #1 for many keywords, including “car service punta cana” and “shuttles from punta cana airport to hotel.”

The second phase of Julio’s campaign was to start adding backlinks. Not only do they increase traffic but they are a sign to Google that your site can be trusted. Google likes to increase the rankings of sites with more backlinks.

Below you can see how Punta Cana Transfers’ referring domains also increased by 1,900% thanks to our guest post service.

The results speak for themselves and Julio decided to stay on with us as a HOTH X client. He even upgraded from HOTH X 500 to HOTH X 2000.

“We are very much looking forward to seeing what they do in the future,” he said.