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Link Building

What is Link Building? (And Why Is It Important?)

Local marketing

Link building is the process of acquiring a hyperlink from an external website that links to your own website.

Think of this as another website or business referring back to you as a source for quality information.

Backlinks are one of the top factors for ranking in the search engines, so acquiring them is vital for SEO success!

Why Is Link Building Important?

There are multiple data-backed studies that show how backlinks have a strong correlation with ranking.

For instance, in the below study from Ahrefs, you can see that the number of referring domains to a page is the highest correlating factor!

Note on the terminology “backlinks” vs “referring domains:

It can be easy to confuse the terms backlinks and referring domains. A referring domain is a unique domain that has at least one link to your site.

The number of unique referring domains is a more important metric because it’s common for one domain to link to the same website more than once. If they were to strictly use the number of backlinks, sites with a thousand links from only one referring domain would dominate.

A study from Backlinko also confirmed the direct correlation between rankings and the number of referring domains.

rankings vs referring domains

It’s clear to see that the more websites that refer back to you help search engines see that you’re a source for valuable information.

Not All Links Are Created Equal

So by this point, you might be thinking, “Wow, I should just go out and create a bunch of backlinks!”

Not so fast!

Because links are such a powerful ranking factor, search engines have gotten much better at deciphering link quality.

There are many factors about links that search engines consider including

  • The strength of the referring domain & referring page
  • The trust of the referring domain & page
  • The relevance of the referring
  • The anchor text
  • …and much more!

Receiving high-quality backlinks can help your website rank higher than your competitors and receiving low-quality backlinks can hurt your rankings or even worse… get you penalized.

It’s essential that business and website owners spend the time that it requires building high-quality backlinks.

Ready to start learning how to actually build backlinks?

Click the button below to go to the next chapter!

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