One of our long-term clients decided to enroll in HOTH X at the start of 2019. They are a senior living center in Kentucky offering independent living, assisted living, short-term rehab, and hospice care for the elderly.
This client wanted to expand web traffic to reach more potential clients and improve its ranking to build brand awareness.
SEO optimization could help with both of these goals!
For about a year they had been using HOTH products a la carte but decided they were ready to commit to our fully-managed SEO program.
Their target market is adults 45-65 seeking assisted living centers for elderly parents or relatives. Patients were one audience but so were their younger children or relatives who were researching facilities online.
We noticed they had a functional website and a blog that had been launched a year earlier. Both of these items would make our job easier.
Once enrolled in HOTH X, we were able to conduct a complete audit on the client’s site and find out exactly what holes needed to be plugged in their senior living SEO game.