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Content Marketing 101

Best Content Marketing Tools & Software

content marketing

Many beginner marketers struggle with content marketing because in order to succeed with content, it takes a solid content strategy and good project management skills.

Businesses doing content marketing have a TON to keep track of. Not only do they have to write, edit, and post the content, they also have to manage their production calendar all while optimizing their content for SEO and social media performance.

On top of that, once the content is finished, marketers also need to do promotion. Some businesses may even need to manage multiple content creators and editors.

As you can see with the amount of things to keep track of, it can be very challenging. But luckily, content marketers have tools and software that can help them automate and streamline the entire process.

Want to beat the competition by having an efficient content marketing process?

Then check out these content marketing tools and software that can help you get the most out of your content marketing.

Customer Research Tools

Before creating content, customer research tools can help you discover what types of content you should create. You can also use these tools to create your own original data-driven content.

Wufoo (Surveys)

Wufoo is a form builder created by Survey Monkey that you can use for various purposes. No coding is required. People can create forms by using their drag-and-drop interface.

The free version of Wufoo allows you to create basic forms and collect limited information, including creating up to 5 forms with up to 10 fields. It is also limited to 100 entries each month.

Paid versions allow you to add your own branding and collect more data. A free demo is available on their website, so you can try it out and see how easy it is to create your own form.

Topic / Keyword Research Tools

Coming up with great content ideas is one of the biggest challenges for content marketers. Luckily, many tools are available to help writers choose topics to write on or keyword phrases to target for SEO.


AHrefs is a powerful SEO suite that can be used to analyze your competitors and do keyword research to find topics to write about.

Their content index contains over 1 billion pages and they discover 1.8 million new pages each day. Their content explorer (which is similar to Buzzsumo) allows you to quickly discover competitor content by typing in keyword phrases. The results include social share counts, backlinks and organic traffic data for each article.

AHrefs also has a keyword explorer that marketers can use to conduct keyword research. Their crawler has indexed over 7.5 billion keywords and their tool shows estimated search volume and other suggested keyword phrases.

Other similar SEO suites that have keyword research and competitive analysis capabilities include Moz, Majestic SEO, and SEM Rush.


Another great tool for coming up with content ideas is Buzzsumo. Using Buzzsumo, you can enter a keyword phrase and pull up a list of articles that got shared heavily on social media.

You can dig into each article’s data and see who linked to it and shared it. You can then use article topics that you found on Buzzsumo as inspiration for your own article ideas.

Here’s an example of the results when searching for the phrase “content marketing”

HOTH Topic Generator

If you need some quick content ideas, then you may want to try out the HOTH’s Topic Generator. Simply answer a few questions and submit the form and the HOTH will send you enough content ideas for the next few weeks.

Content Planning Tools

Planning tools can help you schedule and manage your content creation so that you can stay consistent and organized.


CoSchedule is a project management tool designed specifically for content creators and digital marketers. Their marketing calendar allows users to see the status of all projects at a glance and it also comes with useful analytics so that you can track the effectiveness of your content campaigns.

CoSchedule also integrates with various other applications like Google Docs, WordPress, MailChimp, Zapier, and more. This integration allows writers to create their content in Google Docs and publish directly to WordPress, as well as streamlining social sharing and email marketing.


Asana is an easy to use project management tool that works well for managing content creation and marketing. With Asana, users can create checklists and add due dates to tasks. You can also work inside timeline and calendar views, making it easier to see how projects are progressing.

Content Creation Tools

Content creation tools can help writers produce better content and streamline the process so that they create it quicker. Here are a few content creation tools that writers can use.


Grammarly is a free tool that checks your content for spelling and grammatical errors. You can install the Chrome extension if you are using Google Docs or GMail or you can download and install the application on your computer. Even if you are using Microsoft Word, Grammarly will catch mistakes that Word’s built-in grammar checker will miss.

Hemmingway Editor

Another useful tool to improve your writing is Hemmingway App. Hemmingway detects when you are using long sentences that are too hard to read.

It also shows when you are using passive voice or using other words that you don’t need. Hemmingway can help you improve the readability of your writing.

HOTH Blogger

Some businesses may want to outsource content creation if they don’t have the expertise to create good content in house. HOTH Blogger offers content creation services to create quality content at affordable prices.

HOTH Video

One way to get more leverage from your content is to transform it into other formats, like video. HOTH Video is a service where you can submit your content and have it turned into a video. You can then upload the video to YouTube to get more traffic or embed it on a website to increase engagement from your audience.

Google Docs

One popular tool that many content creators use is Google Docs, which is free and similar to Microsoft Word. With Google Docs, multiple people can collaborate on the same piece of content. Editors can make suggestions and writers can implement those suggestions in future revisions of the article.

Content Optimization Tools

For content marketers, creating great content is not enough. Marketers should also optimize their content to rank well in search or encourage social media sharing. Here are some tools that marketers can use to optimize content.

Yoast SEO

Yoast SEO is a popular free SEO plugin for WordPress sites that allows content creators to add title tags and metadata to their articles. It also sets up websites to be search engine friendly by taking care of all the technical stuff for you.

Yoast also offers a paid version of their plugin which offers other features, like suggesting internal pages to link to and a redirect manager so that you can redirect traffic from pages you deleted to other relevant pages on your site.

Content Insight

Taking a content inventory is a good step to help marketers improve their content performance and get a clear picture of how past content performed. Content Insight is a tool that allows marketers to quickly create a content inventory. The inventory also includes analytics data and page level details so that you can optimize your content and adjust your content strategy for future articles.

Conversion Optimization Tools

Many content marketers have conversion goals, like getting more subscribers for their email newsletter or getting more leads. Here are some conversion optimization tools that may help improve your content marketing results.


One popular tool that can help you get more subscribers on your email list is OptinMonster. It features a drag-and-drop interface so that anyone can create nice looking email opt-in forms and pop-ups without coding.

Popups can significantly increase the number of people who sign up for your email newsletter. WP Beginner experienced around 600% more sign-ups from using a popup form to collect emails and Backlinko’s conversion rate jumped from 1.7% to around 4.8% when they added email popup forms to their site.

OptinMonster can trigger email popups when people scroll past a certain point, if they are inactive for a period of time, or on exit intent.

Hello Bar

Another tool to increase lead conversion rates is Hello Bar, which can be easily installed by copying the javascript code on to your website. The bar sits on top of your website and allows people to enter their email address or click a button to take them to another page. It also has other functionality, like exit intent pop up boxes that increase conversion rates.

Email Marketing Tools

Here are some tools you can use for email marketing.


One of the easiest things writers can do to promote their content is to send an email to their subscribers to let them know about it. MailChimp is a popular tool for new blogs because it is free to use if you have less than 2,000 subscribers. MailChimp also allows you to split test different headlines or body copy and provides data like email open and click-through rates so you can measure engagement and improve future campaigns.


If you are looking for more powerful email marketing software and automation, then consider a tool like ActiveCampaign. With ActiveCampaign, you can segment your visitors based on their interests and send them more personalized content. You can use surveys to collect data on your subscribers or use metrics like what links they clicked on to automatically determine what they are interested in.

Social Media Tools

Sharing content on social media is another way to drive traffic to it. Here are some tools you can use to promote on social media.


Buffer is a social sharing tool that you can use to share your content on Twitter, Facebook, LinkedIn, Pinterest and other social media sites. With Buffer, you can schedule content to be shared in advance so that you can easily stay consistent with your content promotion.

Link Building

Getting links to your content can improve SEO results and drive more search traffic to your site.

HOTH Guest Post

Guest posting is a great way to get inbound links to your site while gaining valuable exposure on other blogs. HOTH Guest Post offers guest posting services for businesses that want to get featured on high domain authority sites.

Streamline Your Content Marketing with Tools and Automation

As you just saw, content marketing has A LOT of pieces to it and is a challenge for most businesses. But with the right tools, just about any business can get results with content marketing.

If you’d like to leave a portion of the hard work to someone else, we’re here to help! Check out HOTH Blogger Pro for expert nice blog content. We’ll handle the writing, leaving some of the fun and tools above for you!

What tools do you like to use for your content marketing? Let us know in the comments.

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