Search Engine Optimization Tools



  • SEO Report Tool

    With this SEO tool, you can instantly analyze critical SEO metrics such as desktop/mobile optimization, site navigability, social media performance & much more!

    Click here to access the SEO Report Tool

    seo report tool



  • Backlink Checker

    With this tool, you can see the top backlinks of a specific domain. Quality links can help you outrank your competitors and get you additional referrer traffic.

    Click here to access the Backlink Checker

    word count tool











  • Search Competition

    With The HOTH’s Competitor’s Organic Search Checker you can easily check see who your biggest competition is. Simply input your URL and the tool will identify several domains with similar keywords.

    Click here to access Search Competition

    Competitor’s Organic Search Checker



  • Organic Traffic Stats

    Quickly view various stats about your domain including keyword count, organic traffic, organic cost, and more! Enter up to 20 URL’s in the box and compare stats between each.

    Click here to check out your Organic Traffic Stats

    Search Engine Rankings





  • Rankings Checker

    With our search engine rankings tool, you can input a domain and find all the keywords that it ranks for. Use this to improve your own rankings, spy on competition, and do keyword research. Check out this awesome SEO tracking software.

    Click here to check out the Rankings Checker

    Search Engine Rankings







Keyword Research Tools



  • Keyword Gap Analysis

    If you are able to see where you are being outperformed, you can have insight into where you need to shift your focus. This tool allows you to add 3 competitor domains and compare them.

    Click here to check out the Keyword Gap Analysis

    Best Free Keyword Gap Analysis Tool





  • Keyword Volume Checker

    Quickly check various keywords and the corresponding stats including search volume, cost per click, competition, and more! Enter up to 20 URL’s in the box and compare stats between each.

    Click here to check out the Keyword Volume Checker

    SEMrush Keywords



Content Tools









  • Content Readability

    The best way to check the quality of your writing. Did you know that the average American adult reads at an 8th grade level? Use this tool to help keep your content at an appropriate difficulty level.

    Click here to access the Content Readability Tool

    Best Free Readability Test Tool



  • Word Count

    The HOTH Word Count Tool is the best way to check the number of words on your webpage. Enter any URL and check to see if the content length is appropriate for your current SEO goals.

    Click here to access the Word Count Tool

    word count tool



Website Tools









  • Pagespeed Checker

    With our pagespeed tool you can see how long it takes for your site to load. A fast loading time can increase the chances of your site ranking at the top of Google.

    Click here to check out the Pagespeed Checker

    Pagespeed chacker



  • SSL Certificate Checker

    Google announced they will be shutting down outdated SSL certificates. Use The HOTH SSL Certificate Checker to make sure your website’s certificate is set for success.

    Click here to access the SSL Certificate Checker

    Symantec checker



PPC Tools



  • PPC Competitor Research Tool

    Use this PPC competitor analysis tool to find keywords that competitors are targeting in their paid advertising campaigns on Google. Discover keywords, cost per click, search volume, and more.

    Click here to check out the PPC Competitor Research Tool

    PPC Competitor Research Tool



  • PPC ROAS Calculator

    Use our Return On Ad Spend (ROAS) Calculator to forecast your ROAS for all your paid advertising. Whether you’re running ads for yourself or for a client, a successful campaign starts with accurate projections, expectations, and plans.

    Click here to check out the PPC ROAS Calculator

    PPC ROAS Calculator



  • PPC ROI Calculator

    Use this tool to calculate the return of your PPC campaigns. Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

    Click here to check out the PPC ROI Calculator

    PPC ROI Calculator



  • Business Valuation Tool

    If you’re thinking about selling your business, use our tool to determine the appropriate valuation of your business. Our estimates are based off recent and up-to-date industry data.

    Click here to check out the Business Valuation Tool

    Business Valuation Tool