Law Firm PPC: Get More Leads & Clients On Autopilot
The Ultimate PPC Advertising Services for Law Firms
Bring New Clients to Your Law Firm
As soon as you launch a PPC or pay-per-click campaign, it’ll start attracting qualified traffic to your website.
While an SEO strategy is a long term plan, PPC marketing brings you instant results.
At The HOTH, we specialize in digital marketing and PPC advertising. Our marketing experts use proven strategies to accurately target your audience and deliver leads.
Work with us so we can bring new clients to you!
How PPC Generates Leads For Law Firms
PPC is a form of digital marketing where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is the most popular form of PPC and has proven to be effective. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business.
Building a successful law firm PPC campaign is complex and time-consuming. The truth is search engines charge advertisers less for ad clicks if they are part of cleverly targeted campaigns. This is why you should hire a professional.
If you’re looking to use PPC marketing for your law firm, it’s important to work with experts like us who know how to do it right so we can maximize your profits!
Data-Driven Marketing Decisions
The increase in technology and consumer data has made converting new clients easier and more accurate than ever. We use data from a variety of websites, including competitors, to determine customer interests.
We can use this data to help your law firm create a PPC campaign that ranks high in search results. We use best practices like targeting the bottom of the funnel keywords to acquire new leads to your website quickly.
Our marketing strategies are customized to each law firm’s unique needs. We don’t want to run ads that reach people who aren’t interested in your law firm’s services.
Effective Law Firm PPC Lead Generation
Lawyers often make mistakes with their campaigns that end up costing them a lot of money. We have unfortunately seen this firsthand and can work with you to turn your company around.
We’ll work with you to make sure that you’re tracking all conversion points including emails, phone calls, or even live chat if you have it installed on your site.
Setting up dedicated landing pages specifically for a campaign allows law firms to remove any distractions. Having a clear call to action will improve your conversion rate.
By not doing so, you may be wasting advertising dollars by sending people who can’t work with you to your landing page and ignoring potential customers that actually do live in your city.
Why Choose The HOTH?
Law firm PPC campaigns require constant monitoring, tweaking, and testing. You can spend hundreds of dollars and a lot of time on it before you get it right.
Through our digital marketing and advertising funnels, we can quickly produce a list of clients looking for new law firms.
We find individuals or businesses that are looking for the exact services you offer in the precise geographic location you offer your services in. We target them until they become customers.
At The HOTH, we know that you have a business to run so we take care of the marketing stuff and let you get back to what you do best.
Let's Get Started
Whether you’re just starting your law practice or looking to expand, we want to help make your job easier. PPC marketing lead generation is a win-win for clients and law firms and is the smarter way to advertise.
Get in touch with us today to see how we can help.
How It Works
Sign up for a free HOTH account and purchase HOTH PPC. We will ask a couple of questions about your practice's goals, treatment plans, and certifications to ensure accurate campaigns.
We start things off with a quick onboarding call to gather the necessary information. We’ll start designing your campaigns including keyword research, ad copy, landing page creation, tracking, and more. You get to approve all these before we launch.
Once you approve our campaign creation, we'll push it live! We begin monitoring results to ensure they suit your business, your customers, and your goals. We'll connect with you regularly throughout this process so you're always in the know.
Our unique, multi-stage optimization process ensures your campaigns are producing at optimal levels, at all times. With weekly reporting and a dedicated campaign manager, you’ll have full confidence in what’s happening with your campaigns.
Have Any Questions?
Talk to one of our experts to come up with a strategy that works best for you and your company for free!View Availability
No time for a call? No problem! Send us any questions you might have and we’ll get back to you as soon as we can.