Local SEO Keyword Research Tips & Tricks

How to find great keywords for local seo

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Today we have some sweet local SEO keyword research strategies that are:

1) Easy
2) Quick and
3) Effective.

Let’s get right into it…


How To Crush Local KW Research

Keyword research is really the foundation of SEO and if you don’t find good keywords, everything else is worthless – your on-site optimization depends on the keywords, the links depend on the keywords, and your sales depend on your keyword intent and volume.

Today were laying out 3 strategies that make it nearly impossible to fail to find good kws. These techniques & tools will take out the guess work. By the end you will have deconstructed exactly what your competition is doing, maximized the information you can get from Google, AND researched every combination in a 25 mile radius of your target area… BOOM! You’re unstoppable.

Here we go…

Technique #1 – Keyword Jacking

Basically, we’re going to research all our competitors, look behind the scenes of every single keyword they are ranking for, then steal all of the good keywords! Here’s How:

1. Search for general head terms + city / keywords etc in your area:
Just start typing in general terms that you think someone would search for. Try a few different ones. Start with what kinds of services you provide + the city name like “kitchen remodeling denver” etc.

2. Copy down the top 5-10 ranking websites for these terms
Get a good list of the URLs of competitors. Don’t use sites like BBB or Yelp, look for sites of your competitors.

3. Put into SEMRush, go to organic positions
Sign up for SEMRush, type in the URL at the top and then go to Organic Positions on the left.

4. Export to CSV
Export the organic keywords that they rank for to CSV.

5. Merge, sort by volume, and jack!
Put all the files together, sort by volume and look for good keywords there. You should be able to get a good list in <10-20 min.... Now you have everything your main competitors are ranking for!

Technique #2 – Related Keyword Scrape

For this technique, we’re going to get all the Google suggested searches and maximize the info that Google gives us. Suggested / related searches are a good way to find what kinds of other alternative phrases that people are searching for related to your keywords.

1. Get them manually via Google
Just search for your main terms, then go down to the bottom under “Related Searches” and copy>paste good ones into a text document.

2. Alternatively, use SEMRush again
You can just plop any keywords you want into the top of SEMRush and it will spit out related searches as well. Get the “Related Keywords Report” and export that.

3. Merge everything
You can merge both keyword lists from technique 1 & 2 and you should have a pretty big list by now.

Technique #3 – The Suburb Bomb Drop

OK, so now we have a bunch of head terms… let’s see if any surrounding areas have volume! What we’re going to do for this is get all of our main terms, add in every single surrounding city / suburb, combine them, make a huge list of all the possible variations, then check keyword volume on everything.

1. Bust out your list of head terms
Terms with no geo modifier that you found with 1 & 2. Alternatively, you can get a huge list by using keywordtool.io (Google suggest scraper).

2. Make a huge list of the keywords + every city (automatically)
Go go the 5 min site local kw generator, put in your zip code, your radius that you want to serve, uncheck zip, check the keyword + city / city + keyword option, then hit sumbit.

3. Put it into an excel file / csv
Just copy that huge list into excel, save it as a CSV

4. Check the volume on everything
Go to the Google Keyword Planner, Go to check keyword volume, upload the file, sort by volume and see if you found any winners.

P.S. Have you signed up for a HOTH account yet? You can get access to SEMRush data for free, plus manage all your link building in one place. Click here to sign up (free).

Clayton Johnson is the CMO of The HOTH SEO company. He has over 8+ years experience in the SEO industry and has spoken at events like SEJ Summit. The HOTH has been featured in Inc 5000, Forbes, SMX, Pubcon, Content Marketing World, Affiliate Summit, Brighton and more.