This client is a used car dealer.
Our goal was to generate new leads and have the sales team be able to follow up with the prospect while they’re browsing the online inventory.
Before this client started using The HOTH PPC they had used another agency to run ads but it hadn’t worked out as well as they hoped.
When we audited their account, we saw that they were giving it a good shot – they spent over $70,000 in paid ads in a little over 6 years.
They also spent tens of thousands on past agencies that, from what our client told us, “really didn’t move the needle much” for their business.
So how did we turn this campaign around?
Let’s break it down!