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On-Page SEO Optimization

SEO Content Optimization

advanced seo

Want your SEO content to rank highly in the search engines?

You need to optimize it!

In this guide, we’ll show you everything you need to know.

What Is High-Quality Content?

High-quality content in the context of SEO has many attributes including:

  • Fully answers the readers question or solves the readers problem
  • Has long, in-depth writing
  • Is well-formatted and structured for readability
  • Is “fresh” or up-to-date
  • Contains the primary keyword as well as long-tail keywords

Let’s break down some of the main elements that help ranking SEO content.

Answer The Readers Question

The most important part of quality-content is making sure to answer the user’s question fully.

One of the best ways to make sure you’re answering the question is to look at the search intent of your chosen keyword.

Seeing what’s ranking in Google can give you clues to what types of content users are clicking on.

Try modeling the content that’s currently ranking in Google for a great head start!

Content Length

Studies show that long-form content generally tends to rank better in search engines.

As you can see, having high word counts (1,800+ words) correlates highly with top rankings.

With that said, longer content isn’t *always* better. You want your content to be complete, but there is no need to add word count just to make quota.

Be sure to check out the search results for your keyword before writing long content just for the sake of making it long.

Content Structure

Subheadings, or the secondary sections of your content (like the section headers in this post), should be wrapped in H2 tags.

This not only helps with the readability of your posts by making them easy to scan, but it also helps search engines identify your content.

Try using secondary keywords in your H2 tags to clue Google in to the relevancy of your content.

Content Freshness

Freshness, or how recently your content was pubshiled is also an important factor.

Search Engines don’t want to display outdated content, so be sure to update your content regularly.

Some search terms, such as news updates have a higher dependence on freshness.

Google’s algorithm weighs fresh content around “Query Deserved Freshness.”

This basically means that they weigh content as more relevant if it matches a search term that has become more popular in a relatively short time.

For example, when the FIFA World Cup is 4 years away, not as many people are searching for it so you’ll likely get soccer league websites as the result.

When the World Cup is happening, the search results will likely contain a schedule of games, recent news and websites to stream the games on.

Keyword Density

The risk of over-optimizing content is increased when you use too many of the same keyword on your page.

There is no magical keyword density metric. Instead, focus on writing your content naturally in inserting the main keyword phrase where it makes sense.

In addition to using your primary keyword, consider using synonyms as well.

For example, if your page is going after “vegan diet” you can use these words instead of “vegan” and “diet”:

  • plant-based
  • vegetarian
  • eating
  • meals

If the page is attempting to rank for “vegan diet,” you can use “plant-based” and “eating” to avoid overusing “vegan” and “diet.”

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