On-page SEO (also called on-site SEO) refers to optimizing multiple components within a website. The goal is to set up your site’s pages to land at the top of search engine results and capture more traffic.
You affect the likelihood of this by optimizing the content, architecture and the HTML code of your website.
Every factor of On-Page SEO is controlled by you in your website’s interface. That’s why it’s important to do it correctly.
Off-Page SEO is the set of factors that occur on other websites which improve your website’s position in the search engine results page (SERPs).
Some major factors of off page SEO are:
Off-Page SEO concerns the promotion of your website on other sites in a variety of ways. For example, building links to it and promoting it on social media.
On-Page factors involve both the front end (the content) of your site as well as the backend (the HTML code).
Google’s algorithm tracks the quality and user-friendliness of your website in terms of how:
There are myriad elements that go into optimization. Before we get into the different on-page factors, let’s establish why a user-friendly website ties them together.
You can adjust things on your site until the end of time, but you won’t be successful until people consistently land on and continue to navigate it without bouncing off in the first 8 seconds. A user-friendly website encourages human engagement.
If the front end content isn’t immediately appealing, user-friendly and relevant, most people will click away.
So when you perform On-Page SEO, keep in mind that a user-friendly experience means that someone landing on a page of your website:
This is why it’s important to flip a script in your head that may be saying “I need to make my website look good for Google.” You really need to make your website look good for people and Google will also respond well as a result.
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