Another important step to getting search engine traffic from Google and also attracting more visitors is to get reviews on Google My Business.
According to a study by Brightlocal, 91% of people surveyed trust online reviews as much as personal recommendations and 86% of customers read online reviews for local businesses.
To get more reviews, you need to ask!
You can create a link to give to your customers by using this formula:
- Use the Google Place lookup tool to find your “PlaceID”
- Replace the words “placeid” in the following URL with your real PlaceID: https://search.google.com/local/writereview?placeid
Next, you can ask people to leave reviews by sending them an email and simply asking for a review (if they join your email list).
It can be as simple as the following:
Thank you for being a customer of [Busienss Name]. We know you have a lot of options for [service], so we’re thrilled that you chose us.
We would love to get your feedback on your experience. Do you have a minute to leave us a quick review here?
Thank you very much and we look forward to serving you more in the future.
If you have any questions or additionally comments, feel free to just hit reply and I can answer you directly.
Avoid offering incentives like discounts or free products for giving a review.
Reply to positive reviews when appropriate to thank customers for their business and show them your appreciation.
You should also reply to negative reviews diplomatically, apologize when necessary and offer a solution to the issue.
Stay engaged with your GMB account
Engagement can be a factor that affects how websites rank in Google local search, so be sure to log into your GMB account periodically.
Review your business description, images and other details and update them to improve your listing, if needed. Replying to reviews to takes time, but increases engagement from your customers.