OnPage SEO Archives - The HOTH

  • Why You Shouldn’t Rank Your Homepage (And What To Do Instead)

    homepage seo

    One of the most common mistakes we see in SEO is trying to optimize the homepage for every keyword you want to rank for. This can dramatically reduce your ability to rank for what you want to – AND can even hurt your rankings. Here are the top reasons why you shouldn’t try to rank […]

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  • 4 Powerful and Often Forgotten On Page SEO Strategies to Boost Your Google Rankings…

    onpage seo strategies

    When it comes to SEO and trying to get your website to rank in Google, the “exciting” tasks often get all the attention. It’s exciting to publish new articles. It’s exciting to get new external backlinks. While these types of tasks are important for ranking your site, there are often some “forgotten” strategies that can […]

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  • How To Optimize For Featured Snippets And Rank In Position Zero

    Featured snippets are taking over Google’s search results, and it’s vital to understand what they are and how to optimize for them. Featured snippets and SERP features may be one of the biggest changes to how traffic flows through Google in the last few years, and we expect this to increase. In this guide, we’ll […]

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  • 7 Product Description SEO Mistakes (And How To Fix Them!)

    e commerce product description SEO mistakes

    Did you know that a few tweaks to your e-commerce store could drastically increase your traffic & sales? Writing awesome product descriptions is one of the most powerful ways to get more results. Today I’m going to break down the top common mistakes with e-commerce product descriptions… and how to fix them! Let’s go! 1. […]

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  • How Google Lighthouse Audit Works

    google lighthouse audit

    In early 2018, Google released an SEO tool called Lighthouse that offers insight on how to improve the quality of your pages. The Google Lighthouse audit is an open-source automated tool that checks a page’s performance, accessibility, and more. There are a few ways web developers can implement these audits and even more ways that […]

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  • Quick Guide to Rich Snippets & Schema Markup

    Quick Guide To Rich Snippets

    Rich snippets allows webmasters to mark up different types of content in a way that search engines can easily understand. That’s why Google, Bing, Yahoo and Yandex banded together to bring unity and ease of use to rich snippets through their online documentation at schema.org. Over the last few years we’ve seen rich snippets and […]

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  • The New Way To Optimize Content: Topical SEO

    Content Optimization best practices are changing, and today I want to show you a major shift in how Google understands keyword and content. By using this technique and understanding of where Google is going, you’re going to be able to see BIG shifts in the amount of traffic you’re getting. This is going to help […]

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  • WordPress SEO Tips: How to Re-Optimize Your Old Blog Posts To Boost Traffic

    Wordpress SEO: Reoptimize Old Blog Posts

    About The Author: David Schneider is the cofounder of Ninja Outreach, an innovative new Blogger Outreach software for marketers. He writes about business and entrepreneurship and enjoys travel. Many people overlook the value of optimizing existing posts, when in reality, old posts are arguably the best to optimize because you have the added benefit of […]

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  • Perfect On Page SEO Optimization

    Today we’re going to be showing you the top 3 keys to getting your on-site optimization right. Let’s get right into it. On Page SEO Optimization 1. Start With Good Keyword Research Before we get into on-site optimization, you need to have done good keyword research. If you ignore this, it’s like strapping weights onto […]

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