You just finished a killer Wix site and now you’re ready to open up shop. But, how do you know customers will find it?
Wix helps newbies create slick and engaging websites to impress customers, but none of that matters if you’re ranking on the third or fourth page of Google.
One of the most important parts of setting up your new website is making sure that it can be found in Google.
Here’s the good news: We’re going to show you how in this article!
Keep reading this comprehensive guide to learn how easy it is to optimize your SEO in the Wix dashboard.
Start With SEO Wiz
WIX provides a tool called SEO Wiz. The tool will ask you a few questions and suggest a plan of attack.
As you can see below, the Wix dashboard has a section devoted to Marketing & SEO:
This is where you’ll navigate to get started. Later, check out the Customer Management, Analytics & Reports, and Finances section to become a pro at managing your online business.
Remember, the Wiz is not perfect, but setting up your SEO is an important step to take when building a website.
After selecting whether your business has a physical location or is 100% online, you’ll be prompted to enter your keywords. Enter three words that describe your business.
When your site starts gaining traction it’s a good idea to do keyword research or check out our Free Google Keyword Planner Tool to ensure you’re using the best keywords. You can change keywords as often as you want.
Another tip going forward is to switch to using longer keywords for your SEO. They may get fewer clicks than shorter ones, but the ones who click are people searching for something very specific. That makes them more likely to convert.
Submit your keywords when ready.
Managing Your SEO Plan
Congratulations! You just initiated your SEO plan.
What comes next is a checklist of things to do based on your existing website and the keywords entered.
Completing these steps may require a little clever copywriting. But, most of it is just activating Wix features.
Here are the first steps:
- Update Homepage Title
- Update Homepage SEO Description
- Optimize Your Web Copy
- Ensure Your Website is Mobile Friendly
- Connect to a Domain & Google Search Console
Next, you’ll do some SEO optimization:
- Adding Alt-Text
- Updating Contact Info
- Updating Social Links
- Setting Up Homepage Hyperlinks
- Update Book Online Page Title
- Change Book Online Page SEO Description
- Set-Up Book Online Page Hyperlinks
Your journey doesn’t end here. Keeping your SEO sharp is an on-going process. You’ll need to update these items regularly as your business evolves.
You can do the SEO yourself, hire someone from Wix to help, or reach out to us at The HOTH.
In the meantime, let’s consider some things you can adjust on your own: choosing a killer domain name, configuring metadata, submitting your site map to Google, and adding backlinks.
Having a ‘Good’ Domain Name
Shakespeare’s Romeo famously asked, “what’s in a name?” When it comes to a website, the answer is “just about everything!”
One of the more advanced SEO practices for Wix sites is creating your own secure domain name. This makes the whole site look more professional, but it can also benefit your SEO.
You can enter a domain name you currently own or purchase one through Wix. Simply click on the “Main Menu”, select “Settings,” and “Domain.”
Search for a domain name on this site first and click “Get It” if it’s available. The only real trick is choosing the right domain name to use.
Generally speaking, a good domain name is short, catchy, and easy to spell. Ideally, it includes either your business name or what you do.
All About Metadata
Everybody’s goal is to end up higher on Google searches. But how does Google understand what your pages are about?
Metadata has a description of your website. It’s how Google’s web crawler “sees” your site. Unfortunately, many site owners have the same default description for each page.
That can negatively impact your search rankings. However, if you manually write out unique titles and descriptions for each page, it can help rank each of those pages that much higher.
There are two ways to do this. First, go to “Wix ADI,” select the page, click the gear icon, find “Page SEO,” and enter your descriptions.
Start with your homepage and do it for every other page on your site.
Don’t Forget the Sitemap
Here’s a simple step many Wix users forget: you need to submit your sitemap through Google Search Console.
This is the equivalent of giving Google a map of your website. And with that map, it can find and rank your site more easily.
To submit your site, go to the Google Console, click “Sitemaps” on the left-side menu, type out sitemap.xml next to your domain name, and then click “Submit.”
One bit of good news: if you use the SEO Wiz, all you have to do is connect your domain name and it does the rest of the work. With that one click, you seriously improve your SEO.
Our last step is very important. Unfortunately, it’s also the most difficult. But if at all possible, you need to get more sites linking back to your website.
These backlinks tell Google that more users and professional sites are engaging with you. In turn, this moves your SEO upward.
Want to know the best ways to get backlinks? Check out our post on how to get 100+ backlinks in 30 days.
To get more backlinks, don’t forget to share the selected content via social media. And don’t be afraid to reach out to social media influencers and popular bloggers so that you can establish a business relationship.
Aside from that, the best way to get more backlinks is to concentrate on producing great content.
SEO for WIX: Your Next Move
Now you know how to improve SEO for Wix. But do you know how to add the content that will put you on the map?
Here at The HOTH, we provide the kind of quality content that your users are craving. To see what we can do for your SEO, come sign up today!