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If you spend any bit of time reading SEO blogs, you’re bound to read about different ‘hats’ at some point, such as building white-hat links.
White hat this, black hat that, but what does the color of your hat have to do with ranking on Google?
The whole white-hat/black-hat dynamic is a reference to early American Western movies, where the hero wore a white hat, and the villain wore a black hat.
In the SEO world, the color of the hat you wear represents whether you adhere to Google’s Search Essentials (formerly Webmaster Guidelines) when optimizing your content.
For example, ‘white-hat’ practices include:
- Creating excellent content that provides value to your audience.
- Using keywords organically in your content (avoiding spam).
- Naturally acquiring backlinks due to the strength of your web pages.
These all follow Google’s guidelines, and they align with its goals as a search engine – which is to provide users with valuable, trusted content.
Your spiffy white hat will turn black if you don’t follow the rules and use frowned-upon tactics like buying backlinks in bulk, spamming keywords, and cloaking.
Choosing to pursue white-hat links will benefit you in the long run when it comes to link-building.
That’s because they’re cost-effective, virtually risk-free, and can help you build long-lasting relationships with other websites in your niche.
Stay tuned to learn how to build white-hat links for your website.
White-Hat Links vs. Black-Hat Links: What’s the Difference?
White-hat and black-hat links have some distinct differences, but let’s define them first.
What are white-hat links?
A white-hat link is a backlink that you earn organically, meaning that other websites choose to link to your content based on its merit alone.
Your methods adhere to Google’s (or another search engine’s) search guidelines, and your main focus is on creating high-quality, relevant content that’s truly helpful to your audience.
White-hat link-building methods include the following:
- Writing guest posts on high-quality sites within your industry.
- Creating resources that generate lots of shares, like infographics and videos.
- Conducting outreach (without offering money) and building relationships with news sites, media outlets, and related websites that aren’t direct competitors.
- Naturally attracting backlinks due to the strength of your blogs, guides, social media posts, and other types of content.
What are black-hat links?
Black-hat links are acquired through manipulative tactics that A) violate search engine guidelines and B) don’t provide any value to users.
These tactics aren’t concerned with playing by Google’s rules or catering to their target audience. Instead, they only aim to game the system and artificially boost search rankings and organic traffic generation.
Google’s guidelines make it explicitly clear that they don’t tolerate black-hat link-building tactics, which they refer to as link schemes.
The black-hat game is a notoriously risky one, as Google actively penalizes websites that it finds using manipulative tactics.
Punishments and consequences of black-hat link-building include:
- Severe search engine penalties like getting a page (or your entire site) removed from Google’s index
- Damage to your website’s reputation, which may cost you valuable backlink opportunities in the future
- Significant drops in organic traffic
Here’s an overview of the types of ‘link schemes’ Google penalizes websites for:
- Text advertisement links that don’t use sponsored nofollow tags
- Buying links
- Offering goods or services in exchange for links
- Excessive link exchanges (trading links exclusively with another website in bulk)
- Low-quality bookmark site or directory links
- Forum comments with backlinks in the signature
- Hidden backlinks contained in widgets distributed across multiple websites
- Sitewide links that appear in footers and website templates
Participating in any of these link-building tactics will earn you a hat black enough to make Lee Van Cleef jealous.
Why is that?
It’s because black-hat link tactics rely on trickery instead of gaining backlinks based on the merit of their content.
Google takes this very seriously because its reputation is on the line.
If they were to let every black hat tactic fly, their search results would be chock full of irrelevant, low-quality results that wouldn’t satisfy their users’ intent.
That’s why they use SpamBrain, their AI-powered algorithm that hunts down spammy websites and links.
On the other hand, white-hat link builders use the quality of their content to acquire links, which is what Google wants.
While strictly using white-hat tactics is a bit difficult and time-consuming, it is possible – and can yield many benefits.
Are White-Hat Links Worth the Trouble?
The reason many SEOs give into the dark side and use black-hat techniques is how hard it can be to build links without violating any guidelines.
In fact, according to a study by Conductor, 41% of companies consider link-building as the most difficult aspect of SEO.
Even the most talented link builders tend to use a mix of white, gray, and black-hat techniques out of necessity for this reason.
| What are gray-hat techniques? Sometimes a link-building tactic is ambiguous in that it doesn’t really break Google’s search guidelines, but it certainly doesn’t follow them either. Examples of gray-hat tactics include buying backlinks, paying for reviews, and creating content that doesn’t offer much value (but isn’t completely useless, either). |
Yet, white-hat links are undoubtedly the safest and most powerful type of links you can acquire, and they’re the most likely to withstand new Google algorithm updates.
For instance, the Link Spam Update from December 2022 negated the impact paid backlinks had on SEO profiles, and the effects were drastic on websites that had bought lots of links.
Backlink profiles consisting entirely of white-hat links, on the other hand, were completely unaffected.
Benefits of white-hat backlinks
In addition to being practically update-proof, white-hat links also provide the following benefits:
✨Cost-effective. Black-hat link tactics tend to involve shelling out cash for links, which is expensive and wasteful if the links don’t pan out. Since there’s no paying for links in white-hat link-building, it’s the more affordable option.
✨Improve your reputation. White-hat tactics like guest posting and being a resource for reporters involve creating valuable content that’ll help establish your brand as a thought leader. Conversely, black-hat tactics will actively harm your reputation if you get caught, which can spell disaster for your future outreach efforts.
✨Build relationships. Writing guest posts, targeting link insertions, and engaging in broken link building are all ways to form long-lasting relationships with other website owners – which will lead to acquiring more high-authority links in the future. Also, as you continue to grow and expand your network, it’ll become increasingly easier to generate the backlinks you need.
White-hat links provide many benefits and involve virtually zero risks for digital marketers.
How You Can Start Building White-Hat Links
Are you ready to don a white hat and save your website from costly penalties?
Then, you’ll need a reliable bag of tricks (and maybe a six-shooter) to use if you want to see better SERP rankings.
While it’s true that white-hat link-building techniques can take some time, once they get going, they tend to keep on giving.
Here’s a look at the most effective ways to build white-hat links.
Create content that generates shares
Let’s begin by looking at the link-building tactic that Google values the most: creating high-value content that other websites can’t wait to share.
This makes Google happy because you’re acquiring backlinks in a 100% natural way. Not only did you not have to offer website owners any money to link to your content, you didn’t even have to send them an outreach email.
An example would be creating a fun infographic that provides relevant statistics for your industry.
Bloggers are always looking for statistics and visually engaging infographics to share in their posts. By creating a stellar infographic containing relevant statistics, you’ll be doing them a huge favor.
As a result, they’ll link to your content without you having to lift a finger, and you’ll start raking in backlinks like mad.
| Pro tip: Certain types of content generate more backlinks than others. Research shows that ‘why’ posts, ‘what’ posts, and infographics are the most heavily linked to types of content online – followed shortly by how-to posts, videos, and listicles. |
Resource pages, ultimate guides, and free tools also generate lots of shares and backlinks, especially if you go into lots of detail.
We can attest to this, as our free tools generate thousands of backlinks for us. For example, our backlink checker tool currently has 1,932 backlinks coming from 219 referring domains:
If possible, try to develop a free tool for your target audience.
Also, one content type that’s scarcely used but is still excellent for generating shares is surveys.
Conducting a relevant survey in your field will provide original, relevant statistics for your audience and other professionals in your industry. A survey like this is a goldmine for generating shareable content, as you can mention the findings of the survey in:
- A dedicated blog post
- An infographic (containing stats that your competitors won’t have yet)
- A video
- A whitepaper
As you can see, one survey can turn into numerous content types, all of which have the potential to generate backlinks.
Another benefit of creating linkable assets is that they will keep generating links for you over time, especially if the topics are evergreen.
Write guest posts on related websites
Another classic white-hat link-building tactic is to write guest blogs on other websites in your industry.
This involves sending outreach emails to website owners, but you don’t offer money or products/services in exchange for a link.
Instead, you’re requesting to write a guest blog post on their website to provide value to their audience. For this reason, guest posting is not considered a link scheme.
The challenge comes in finding websites in your niche that accept guest posts and then getting one of those websites to allow you to write one.
The site owner benefits because you’re providing them with a piece of content they don’t have to create, and you benefit via a backlink on their site that points to yours.
Using search operators to find guest post opportunities
There are a few ways to hunt down websites that accept guest posts, and using Google search operators is one of the most popular.
What are search operators?
They’re special phrases you type into Google to receive unique search results. The most popular search operator for guest posts looks something like this:
Industry/niche keyword + “guest post”
It’s crucial to use the ‘+’ sign and quotation marks for the search operator to work properly.
However, you shouldn’t stick with just one, as you probably won’t find many guest post spots that way. Here are some more suggestions:
- Gardening + “guest blog”
- Gardeners + “guest blogger”
- Gardening tips + “guest column”
- Gardening + “guest article”
- Pruning + “guest author”
- Planting + “write for me”
- Gardening blog + “write for us”
- Gardening magazine + “become a contributor”
- Gardening journal + “contribute to this site”
Plugging these into Google should provide a viable list of websites that you can contribute guest posts to, but sometimes it takes a little experimenting with the search operators to find the best opportunities.
We recommend compiling the most promising guest post opportunities into a spreadsheet to make the outreach process easier.
Analyzing competitor backlink profiles to find guest posts
If you’re burned out on using search operators, you can also analyze competitor backlink profiles to discover where they’re writing guest posts.
Take to Google and type in your most important keywords, then run the top #5 results through our free Backlink Checker tool.
From there, dig through their link profiles to find guest blogs, and then add those websites to your list of guest post opportunities.
Sticking with the gardening example from before, let’s give this a whirl.
If you sold gardening tools, one of your top competitors would be Raw Rutes, so let’s peep at their backlinks.
After doing some digging, there’s a backlink from a site called Gardening Know How where Raw Rutes has been writing some guest blogs.
Voila, now you have a website in your niche that you know accepts guest posts, so you’d be able to pitch them guest blog ideas.
Running a domain authority check on each website
Before you start reaching out to each website owner to request a guest post, confirm that they have a strong domain authority score.
What’s that?
Domain authority (DA) is an SEO metric developed by Moz that predicts the likelihood of a website ranking high on the SERPs.
While it’s a third-party metric (not officially created by Google or any other search engine), it’s a reliable judge of the ranking strength of a domain.
A domain authority score is a number from 1 – 100, with 1 being the weakest and 100 being the strongest.
If you write a guest post for a website with very poor domain authority, the backlink placement won’t improve your SERP rankings.
Ideally, you only want to obtain backlinks from trusted, relevant (their content must relate to yours) websites with high domain authority scores.
DA scores above 40 are considered high authority, so look out for those whenever they pop up.
| Pro-tip: Ahrefs has an excellent free Website Authority Checker tool that will let you know the DA score for any website, so be sure to use it when vetting guest post spots. |
Broken link building
This white-hat tactic will provide you with a backlink while providing the internet with a great service by removing a busted link.
Broken links pop up on websites all the time, usually when a site owner moves or deletes a page without updating the hyperlink.
Broken links on your website are a no-no that you should always fix. However, broken links on other websites in your niche present golden link-building opportunities.
How’s that?
Let’s say that a website in your niche has a link to a blog post that’s broken. Not only that, but it just so happens that you have a blog covering the same topic on your website, which would be the perfect replacement.
By sending an outreach email to the site owner, you can offer to fix the broken link by linking to your blog instead.
This technique tends to work because broken links are bad for SEO, and offering a replacement link provides a quick fix. That’ll save the site owner the time and hassle of creating a new piece of content to fix the link.
It doesn’t always work, as sometimes the site owner may have moved the post without updating the link, meaning they don’t need anything from you.
However, you should still add it to your white-hat link-building repertoire – as it doesn’t violate any guidelines.
Ahrefs saves the day again, as they have a free Broken Link Checker that will find broken links on any URL you enter. Simply enter a URL, complete the captcha, and presto – you’ll have a breakdown of all the broken links on any given website.
Unlinked brand mentions
The last white-hat link-building tactic we’ll look at is unlinked brand mentions. This is where you find instances where other websites mentioned your brand but failed to provide a backlink – hence the name.
It’s a great technique because it targets websites that have already mentioned your brand, meaning that they’re genuinely interested in what you do.
Ahrefs’ Content Explorer has a nifty feature where you can enter your brand name in quotes, choose ‘In Content’ from the drop-down menu, and then select the highlight unlinked filter.
This will display all your unlinked brand mentions, so get ready to start sending outreach emails.
Sign up for HARO
HARO stands for Help-a-Reporter-Out, and it’s a platform that connects journalists with industry experts for quotes, insights, and stories.
It’s an excellent resource for backlinks since responding to journalists’ queries will score you a backlink in their story (if they choose your reply, that is).
Here’s how HARO works:
- Journalists submit queries detailing the kind of information and expertise they need for their stories.
- Sources (individuals, businesses) with relevant knowledge respond to these queries with pitches, offering their insights and potential quotes.
- If the journalist likes the pitch, they’ll often use the source in their article and possibly provide a backlink to the source’s website.
HARO is 100% a white-hat tactic because it provides value to users through journalists’ stories, so Google has no problem with it. It’s also an excellent opportunity to gain media exposure, earn valuable backlinks, and position yourself as a thought leader in your field.
Here’s how to get started using HARO:
- Sign up: Create a free account on the HARO platform (https://www.helpareporter.com/).
- Set your preferences: Choose categories relevant to your industry and expertise. This determines the types of journalist queries you’ll receive.
- Monitor your inbox: HARO sends out emails three times a day (morning, afternoon, and evening). Scan these quickly for relevant opportunities.
- Craft quick and compelling pitches: When you see a good fit, respond promptly with a concise pitch. Highlight your expertise and how you can uniquely add value to the journalist’s story.
- Follow-up: If you don’t hear back within a reasonable timeframe, a polite follow-up email can be effective, but don’t get pushy!
Run a digital PR campaign
Digital public relations (PR) is where you get in touch with bloggers and online journalists to share relevant information about your organization. The goal is to A) generate backlinks and B) improve your company’s reputation in the eyes of the public.
Digital PR involves conducting outreach to media outlets, news websites, bloggers, and social media influencers.
Here’s how you can use digital PR to boost your SEO:
- Share newsworthy content: The core of digital PR is having something worth sharing. This could be:
- Original research or data
- Expert insights and commentary
- Charitable donations
- Adding a new department/launching a new product
- Announcing new C-suite members (CEO, CFO, CMO, etc.)
- A unique company announcement
- Thought leadership pieces
- Craft your press release: Write a newsworthy press release and optimize it for online distribution.
- Targeted media list: Build a list of journalists, bloggers, and influencers in your niche who might be interested in your story.
- Outreach: Personalize your pitches when contacting the media. Highlight the value your content offers their audience.
- Track coverage & mentions: Monitor news outlets, social media, and blogs to see who covers your story. Look for backlinks to your website.
Concluding Thoughts: White-Hat Links
If you don’t want Google to penalize your content, it’s best to be like John Wayne and always wear a white hat.
You can build a strong backlink profile that raises zero suspicion by creating valuable content, fixing broken links, and adding backlinks to your existing brand mentions.
Do you need expert link-building services for your website?
Then don’t wait to check out our Link Outreach and Link Insertions Services from The HOTH. Our link-building techniques are squeaky clean, and we’ve helped countless clients dominate the SERPs in their industry, so don’t wait to get in touch now.
Great article … I will be ordering a Guest Post soon. You guys are rocking it!
Thanks Ron, glad you enjoyed it.
Thank You Clayton Johnson .
Thank you for including the section on how to interpret the Moz Domain Authority scores. This was new information to me that a DA20+ is a good quality score. American schooling has programmed me to believe that 20/100 is on the low end of failing. This put a whole new perspective on things.
Yeah DA20 isn’t high, it’s just a good number to shoot for. DA goes from 0-100. I would actually equate it somewhat to what PR used to be, except x10 (DA10 = PR1, DA20 = PR2, DA30 = PR3) etc. Hope that helps clarify.
Also, DA20 doesn’t mean an F. hahah. It’s actually decent in terms of SEO.
Thanx this was informative. I have struggled with these terms in the past. Cheers!
The problem with equating it to low on a 100 scale is that 99% of the websites on the internet will never make it to 20.
So in effect, the top 80 DR Positions are the top 1%.
very informative Thank You be very easy to write an article on my subject Roofing
Do you guys focus on geographical locations as well?
For example if I only want to submit UK based guest posts can you guys do this?
You can request it in the order form. We’ll see what we can do, but it’s a lot based on availability.
Sorry, but this is your recommendation for good white hat links? Guest posts? This is stuff people were doing 3 years ago.
Back from 2014 https://www.mattcutts.com/blog/guest-blogging/
I thought someone would bring this up, I almost put it in the article.
1) Our process is a bit different than what cuttsy is going after in that article.
We reach out to quality blogs and we write a quality article that’s geared at the audience of that blog. Also, we don’t stuff anchors in there – we recommend having a piece of linkable content, and we link naturally to that content.
(I mean, read the whole article above, it’s a good blueprint for doing guest posts the right way.)
As you can see in the article above, we won’t even accept anchors that are spammy. I even put a big ass graphic to highlight that point.
2) From Matt Cutts in that same article “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future.”
Yeah.
3) Even with all that said, it’s fortunate that we run our business based on data and our tests that we’re seeing in the serps, not whatever the Google PR team spins out.
You are correct. Lots of things have been around for years, but like a fine wine they get better with age!
Before it was “Guest Blogging” it was “Article Syndication” with EzineArticles (remember them LOL).
Guest Blogging is a good strategy, not just for the links and SEO/Traffic value, but simply for the relationships you can build with the site owners.
Turns out link building still works, even after 3 years.
Did not Matt Cutts post warnings about guest blogging? Seem to remember something about that.
Just replied to this same question above
Really cool post! I agree with it and like the new service too. Guest blogging is kind of same thing with unique content. Many copy-content news site gets high DA and ranks quite well at the same time when cuttsy says that is not recommended? I think the PR-team says what they want to people do rather telling the whole truth.
Yeah, they’ll say just about anything to scare people away from doing SEO. I wouldn’t ignore it all, just take it with a grain of salt and do testing to find the truth.
God, soon there won’t be any SEO anymore. They will just call it HOTH’ing. Love you guys, although your prices are a bit high? If you would charge like 50% of what’s on your pricing page I’d say it would be a worthwhile deal.
But if you shell out $800 and can’t get more than one high DA link you’re doing something very wrong (as a SEO/marketer).
No doubt you can get a high DA link cheaper – you could just cop expired domains all day long, get hosting, set it all up, build yourself a nice little PBN. That can definitely work, but this product isn’t that. This is real outreach to real sites. I’ve seen some of the articles we’ve written get 60+ shares to start out with. For this product we went full on quality > quantity.
Being a newbie webmaster, its nice to know how to determine a site’s authority by using a site like open site explorer, I visited the site and there I saw my domain authority so I know where my site stand.
I love the way you explain everything in simple as possible teerms with no (well minimum) jargon. Some great tips here for a very misunderstood part of SEO. Thanks
How do you respond to the shared opinions that guest blogging is no longer great for SEO.
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” Matt Cutts
so your response above.
worthwhile to test.
Yeah I pretty much replied to this above, just the reality is you’re getting a great, in-content link on a powerful site, which is what ranks sites all day long.
Google may have looked a guest posts and devalued links in the author box, but we don’t put your link there, we put it in the article.
Just a comment for all the users who are saying guest blogging is dead and pointing to the Matt Cutts article – folks, it is not dead. What you all need to understand is that Quality is the key here. Just before Google hit out at the guest blogging tactic I was seeing random guest posts on blogs like “3 benefits of cloud”, “7 ways seo can help you” with generic content. I mean come-on these topics have been discussed like a gazzillion times and do not add any value – content was just being re-iterated over and over again.
If you have a fresh outlook to an already written piece of content – that is when we are talking! All the best, everyone 🙂
Thanks for the Information. Most of us out there especially the new bloggers think building links is an easy task and they don’t have patience for it. So, i highly recommend what you have mentioned here. Building White hat SEO links require lot of dedication and patience.
I think people has misunderstood what Google was getting at,,
back when they warned about guest posting,, people were guest posting on just about any site they could, like buying crappy guest posts on fiverr and other rubbish services,, just for the sake of it and not only were these sites rubbish, spammy sites but they were not niche related or provided any extra value to the website the guest post was published on, generally just spinning an original article lots of times and submitting the crap out of it anywhere and everywhere just for a link
Now, guest posting does work
but only if you are creating something that is original, just written for that particular website, that gives the readers on that website some value
let’s say your in the travel niche, and you get a guest post on a huge travel site, like expedia, skyscanner, virgin.. you can’t tell me that google will kill you for having that guest post?
when it’s gone through a editor and isn’t posted on their site just for the sake of it
people need to understand that when the world abuses a method of seo,, google has to come out and say something about it
if you don’t understand the difference between getting a guest post on a crappy site that you just paid $10 to the webmaster to get posted , to getting on a site where the editor will only allow your guest post if it’s a brilliant piece of content, then you don’t understand the nature of guest posts or what google was saying
Agree 100%. You need to write the guest post for the audience of the site, so the site owner and the audience both get value from it.
This is a fantastic post. We manually reach out to influencers to get contextual links published for our clients, and it is definitely a lot of work.
We LOVE your tiered linking service, and are happy we don’t have to do that ourselves. =)
I have just started Blogger and have been eyeing Guest Posts for quite some time. This could be the perfect storm for my site.
Thank you for the insights!
See if they accept guest posts first, then send them a pitch / outline of the article so that you don’t write the whole thing without agreeing.
How many backlinks will they give me if I use your way to write guest posting? Does they give me 2 backlinks or only one at 1000 words post? Please reply
You usually get 1 backlink to your site per guest post.
Very nice post. Content (and its quality) is, was and will always be king, so I’m not like some others who are anti-guest posting … not yet anyway. Creating newsworthy or interesting content is surely the key, and definitely nothing plagiarized that cannot EASILY pass copyscape scrutiny. What I find, however, to be the issue is getting through to site owners, publishers, authority sites and blogs primarily due to these people getting routinely bombarded by spammy contacts asking to guest post. We are inundated on a regular basis by spammers telling us all about our “great content” and how terrific it would be if they contributed to our site which they loved so much. It’s all the same nonsense and they even send the same sorts of spam to decades very old, stagnant sites that have a total of 1 or 2 ridiculously sparse pages. What I’m saying is that the concept is right on. The approach is great too. But those who are legit will always have a hard time standing out from the pack because for every 1 serious and credible contact they might receive from a potential contributor or guest poster, they probably receive 100 similar requests that are spam and/or garbage. It is becoming increasingly difficult to prove credibility and quality when you’re up against spammers who have barraged the same people you are contacting with endless junk.
That’s my two cents!
I agree 100%. If you’re just getting started you will notice that getting your post published is harder than it may initially seem because a lot of guest post request get ignored (I get a lot of spam / bad posts pitched to me here at thehoth.com). The way to help get past that is to actually write decent content. If the content is good, they are much more willing to accept the post. Most of the time we send them the content straight up in the beginning.
I agree with Eric, with so much spam getting your “good content” in front of the right person is not easy.
As always its a bit of a numbers game, I use ninja outreach tied in with my Gmail and it works well to find and target multiple potential sites, I’m sure tools will continue to improve.
Uber great article, in section one you say to create a linkable content… what will this content be used for? to link back to from the guest posts site? or to use it on the actual guest post?
The idea is to create a piece of content on your website that is really valuable, so that you can link to it when you do guest posting and it will look natural. Most people don’t like spammy looking outbound links on their sites, but when you link to a resource or something valuable in your guest post, that can pass with flying colors.
Okay to follow up on your reply, you’re saying it’s customary to identify the intended link back to your site when reaching out for guest posting opportunities?
You don’t necessarily need to identify the link. They’ll expect you to include a link or two back to your website in the copy of your guest post as part of the reciprocal exchange. Instead, include the link or two you plan to use in your outreach email to show them previously published work on your site. No one wants to link back to low-quality content, so if they see the link to your content in your outreach email and approve you for a guest post, you should be ok to include that same link to your site in the actual guest post as well.
Really helpful article for New bloggers, thanks sir
You’re the master of writing many words about nothing. Only watertext that everyone knew 10-15 years ago.
We sincerely apologize for undermining your intelligence, sir master wizard of SEO. We will go back into our hole now and make sure we don’t attempt to help anyone else.
You have provided a screenshot of an example guest blog post with PA 31 and DA 68. DA metric is understandable but do you guarantee that PA of the guest post will be 30 or higher so it passes some link juice to the site it’s linking to?
No, almost all posts will be PA0 when they are launched. That’s the way it is with any new URL on the web. As that page gets internal (and external) links the PA will grow over time.
Hey! Awesome guide! Happily I discovered my guest blogging proccess is quite close you teached here.
But how this is scalable? I guess I didn’t understand, because:
1. each new partner will require more work proportionally, one does not simply partner with thousands of people — unless you have more arms/time;
2. the proccess between getting in contact and having a post published may take weeks;
3. each partner has particularities that can asynchronously increase the time spent int he proccess.
Can you help me here?
Best.
You’re right, it’s not easy. I agree with that. But it’s scalable as in you can do this over and over, for any niche vs other techniques that require substantial investment, are industry specific, or just don’t work in certain cases.
I always believed that ‘guest-posting’ is not dead, its only that you have to do keeping some crucial points in mind. Mindless anchor text stuffing, repeating the target anchor text too many times will surely bring any site under the scanner. Also, the DA of the originating matters. Thanks Thoth for re-confirming my faith in calculative guest blogging. 🙂
Great article! Guest blogging is something that doesn’t seem to be going out of style, it is just getting more refined.
You think this is still relevant article? I think latest changes in g-algo has made a big difference
Getting links? Yes, very relevant. P.S. We document all major Google changes here: https://www.thehoth.com/google-update-history/
An awesome post as always. You haven’t mentioned scholarship links in this (although it is mentioned in some other post by you), which is also a great method to rank low and medium competitive keywords.
Plus, how much time do your editors take to edit your content and make it perfect for the audience. I mean, one does not want to switch off while reading your post. Quite intriguing! You have definitely hacked the art of attraction through your writing. Kudos!
I think these days guest post is only link building strategy. I almost daily get an email from someone if I accept guest post on my blog.
Now I have started thinking if people are now over-doing it.
It’s definitely an effective strategy, but definitely not the ONLY strategy.
I have just started Blogger and have been eyeing Guest Posts for quite some time. This could be the perfect storm for my site.
Thank you for the insights!
Thank you for sharing while hat links. These will really helpful to new bloggers like me to get into blogging.
Thanks for informative post.
Awesome tricks! I am passionate marketing expert and I really inspired to know about these wonderful tricks. I must try these queries to find out most useful resources.
Very interesting article, some great food for thought.
BTW, very impressed with the first day of the first HothCon. Looking forward to tomorrow’s speakers as well.
Thank you!
Great article!
Hi,
This is a best to learn more about link building… Thanks for the white hat link building idea especially the Optimize Smart resource finding prospects using the advanced search queries..
Good work…
Hi,
Can you share list with blogs that accepts guest posting?
It would be usefull to build some free links list as well.
Hi,
I’ve been blogging on my new site for these last two months, and finding the time isn’t as easy as I thought it would be.
I’m glad I’ve come across you, and the way you explain things. I will have to look you up in the very near future so you can help me out, if possible.
Many thanks.
James
Great and interesting article! 🙂
Good to read new stuff @thehoth
Very informative. Thank you Sir! Will definitely try this
Great post, very informative.
Thanks for sharing these white hat SEO strategies
Great article! You have been a blessing to my SEO journey. Will definitely refer to my friends. Gracias
Thank you for great article! It’s always good to learn something new on this journey :)=
Awesome to hear you learned something new!
Awesome article sir, I think I should try
It’s worth a shot! Just remember to be authentic rather than spammy and you’ll increase your chances of success!
Thanks, I enjoyed your post on white hat link building, but I find that most people don’t have the time to write articles because it takes too long. Could you suggest a way for a person to write articles quickly and of high quality?
Not everyone can or wants to write articles for their website, but that doesn’t mean that you can’t get some help. There are various tiers of freelancers that you can hire for your articles, and if you think of the articles as assets and make sure they are truly good, they are a worthy investment. You can try for a lower priced freelancer and then edit their article to make it better and save time, or go for a perfectly tuned article that is SEO optimized for your website. At the HOTH we offer various tiers of articles like this for people who struggle to publish articles regularly using our own network of freelancers, check out https://www.thehoth.com/blogger/
Based on my personal experience, a website which is penalized and not indexable in Google too has a DA of 40 or more…I was wondering if we should rely only on the DA? Is that a good idea?
Most of the time DA is a good indicator of a website worth getting a link from. You can always use a tool like Ahrefs to check the backlink profile of a website you aren’t sure of and see if the links it has look spammy.
Very helpful, already found some good tips – will be good to adjunct the gp services from Hoth! Love your services and Hoth sauce.
Awesome! We appreciate you so much!
Thanks for sharing these white hat SEO strategies It’s always good to learn something new on this journey
Hello,Its always good to know something more in SEO because its a never ending ocean of opportunities.Hope i get more good results working on this Given ideology.
Awesome article sir, I think I should try
Nice article sir realy this is very helpful for Seo and link building
Great Article. I loved to read it. I am getting good feeling that it will surely help me.
Thank you for sharing the white hat SEO techniques. Awesome Tips shared!
I really want to improve the links to improve my google ranking. This is really great and informative article.
Thank you so much for this kind of infomation.
Insightful post about white hat links. I would definitely try it
Hi Clayton, very interesting post for making good SEO and links. Congratulations
Pretty interesting, when I started to research how to do backlinking I didn’t realize the big push guest posting can give you if done correctly.
Great Article. I loved to read it. I am getting good feeling that it will surely help me.
Good article! what should we do when bloggers demand money for guest post even for low DA websites. Please let me know if there are any websites allowing guest posts for free.
There certainly are bloggers that accept guest posts for free! It just takes the time performing manual outreach to secure a free spot.
Great article man ….Thankyou
Insightful post about white hat SEO links. I appreciate your guidance. Keep posting
I wanted to ask, how many words should a blog or an article normally have?
This can vary depending on the subject matter!
The sweet spot is typically upwards of 1,000 words. 🙂
Thanks for replying David.
2 posts a week should be enough, right?
Great post. I am in the process of trying to outreach to blogs for guest posts. It is definitely a lot of hard work. I will be ordering from you guys to help with this task.
That sounds great, Marcus!
Feel free to reach out to one of our account managers for any further assistance with Guest Posts:
https://www.thehoth.com/meet/
Being a newbie nice to know how to determine a site authority. I visited the site and there I saw my domain authority so I know where my site stand.
I visited the site and there I saw my domain authority so I know where my site stand. Being a newbie nice to know how to determine a site authority.
Wow, this was very thorough and educational! I’m running a web development agency and I’m always surprised with how far one can go with SEO.
Really it’s informative post.
Thanks for this post.
Thanks for the post. I know it’s not easy but I’ve heard from many other reliable sources about the strength of guest posting.
I’ll be the first to admit, while plenty of people reach out to us about guest blogging, I’ve never actively gone out there and looked for others to do the same with. But after reading your post, I think I’m going to dedicate some time each week to do some outreach and such..
Yes, guest posts can be done but need to focus on value, which Google always prefer. Manual outreach is a time taking process but it pays off hard work. Live long Guest Post…
Great Post. Really effective techniques for doing white hat SEO. Thank you for sharing such valuable information.
Hi Clayton, thanks a lot for your help and congratulations very interesting post for SEO links.
A very good article. Google Search Console is probably the best website a person could use for SEO that is free. I use it every day myself.
Pretty interesting, when I started to research how to do backlinking I didn’t realize the big push guest posting can give you if done correctly.
its useful, hope you share many good post the same.
Thank you for describing White-Hat In So beautifully
Very helpful article, thank you!
White had link building take time. If we do it properly. It’s effect on entire website.
Am big fan of your writing skills.
Thank’s for sharing information with us.
I have not tried guest posting yet and I’m not sure why. Even though I know that by doing so I could get more exposure for my business. Need to try it soon. I know it is difficult, but no harm in trying. Thank you for the wonderful post.
Group buys SEO tools like a good SEO article writing software which provides good keywords research, keyword analysis tools like Google Analytic. Another important tool in this group buy SEO tools is an advanced SEO report that provides good research on keyword popularity along with other information. These keyword analysis tools like Google AdWords Keyword Research Tool, Keyword Elite and Wordtracker also help you find out which are the best keywords related to your business. The best way to choose the best keywords for your business is to make use of the keyword analysis tools like those mentioned above which can give you a good idea about the demand and supply chain in your business space. After selecting the right keywords, you must make sure to optimize your website content in such a manner so that you can increase your traffic as much as possible.
This is truly a great post. Quite extraordinary. I love this Blog.
oh this is a great concept thanks for sharing this..
Happy to share, and glad you found it valuable.
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Great article man ….Thankyou
Thanks for the post. I know it’s not easy but I’ve heard from many other reliable sources about the strength of guest posting.
Great article but would it not also help if you add an internal link to another post in the post?
Hey Josh,
Great comment, and for sure. We actually have another resource on internal links here: https://www.thehoth.com/learn/seo/on-page-seo/internal-links/ — the link equity does get passed through this method.
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Great article Thanks for share it.
These are amazing and valuable knowledge information because of useful for me, thank you so much for share this wonderful article.
I’ve been working on my mid-range DA scores, this is really helpful, thank you!
Very informative blog.I really like this. Thank you for sharing this very useful information
Such a useful site. It will surely help me. More power to you. Thank you so much for your cooperation.
Amazing content on white hat!
Very nice its’ a very valuable information thank you again.
Hey there! I just read your article on how to get white-hat links for SEO with blogger outreach, and I found it to be incredibly helpful. As someone who’s relatively new to the world of SEO, I’ve been struggling to figure out the best way to improve my website’s rankings. Your article provided some excellent insights into how to use blogger outreach to build high-quality links, and I can’t wait to try out some of your tips.
One thing I particularly appreciated about your article was how clear and concise you were in explaining the different strategies for blogger outreach. I’ve read other articles on this topic, but they tended to be quite jargon-heavy and difficult to understand. Your article, on the other hand, was easy to follow and provided step-by-step instructions for each approach. I also appreciated that you included some real-world examples of successful blogger outreach campaigns, which helped to illustrate your points.
Overall, I just wanted to say thank you for writing such an informative and accessible article. I’m definitely going to be putting your advice into practice, and I’m confident that it will help me to improve my website’s rankings and attract more traffic. Keep up the great work!
Are you going to have a blue birthday cake for your next birthday?
Very nice its’ a very valuable information and its very helpful to me thank you again.
Thank you for sharing the white hat SEO techniques. Awesome Tips shared!
Your explanation is very informative and helpful. Such links are essential for any SEO strategy
here is the best article, please have a look
Wow, this was a really comprehensive post about this subject. Getting links is indeed a difficult and time-consuming process. Still, luckily at some point, you will probably reach a level, where at least some of the work will happen practically automatically as your content will be used as a reference.