With that said, whether you are a business owner looking to boost your ranking, or are just an SEO freelancer freshening up on your skills, there are always quick fixes for SEO to try out!
Brands, businesses, and companies typically have a general understanding that there is huge value in organic traffic.
On the first page alone, the first 5 organic results account for a staggering 67.6% of all clicks. As impressive as that sounds, the real goal is getting there!
The reality is that it can take anywhere from 6 months to a year before you begin to see results. SEO isn’t instant, but there are some metrics you can adjust to help you rank faster.
Ready to learn about some quick fixes for ranking issues? Let’s do this!
How Do You Know If Your Website Is Ranking?
Google Search Console is one of the best ways to tell if your website is ranking. Using Google Search Console allows you to measure the correct metrics and have the best information on which pages or pieces of content get the most traffic.
Start with pages that are already increasing in clicks. There you can tell which piece of content is ranking for which keywords or phrases and build from that.
If you aren’t getting what you need from Google’s tools, you can use The HOTH’s Rank Checker Tool.
Search Engine Ranking Fixes
Whether you are a business owner, a webmaster, or a new blogger just trying to get your content seen. These suggestions can help you fix your ranking.
Check for relevancy and high-quality content
High-quality content is always relevant to your topic. It answers relevant questions, addresses doubts, and responds to queries that your audience may have all in a single piece of content.
When creating content, think of questions or pain points that your audience may have. Make sure these things are answered and/or addressed thoroughly. Once you become recognized as someone who is an authority in your industry, your website will build trust with readers and Google.
Trying to force keywords into content is one of the biggest mistakes people make when it comes to SEO.
While it is a good idea to have relevant keywords, if you’re using them in the wrong context, you can end up decreasing the chance of your website getting ranked and it might even lead to a Google penalty. You need to keep in mind that keywords should be used naturally and contextually within your content.
Google is also good at determining synonyms, so may start ranking for additional keywords that are similar to the one you’re targeting.
Optimize your old content
Whether this content is on your landing pages, blog, or other web pages, keeping your existing content optimized for SERP is largely connected to ranking higher. Updated content can include things like new information, images, and/or relevant trends. This detail was changed during Google’s RankBrain update.
You may also need to update any website structure such as meta descriptions, snippets, and any other on-page SEO. By doing so, you may manage to boost your rank by allowing crawlers to index your content easier.
If you are considering your local SEO as well as your traditional SEO, it also makes sense to update your NAP (name, address, phone number) for business directories as well as other SEO fixes.
Ensure your website is mobile-friendly
Most modern website templates are built to be mobile-friendly, but you may still want to check with your web designer/developer to ensure that your website resizes and functions correctly on all devices.
Boost your brand awareness and social media presence
It seems easy at first to build your brand on social media by adding a few hashtags and sharing your awesome content. However, that’s really just playing it safe and won’t get you very far with brand awareness and social media presence.
The trick here is you need to stand out. Many marketers get it wrong by coming off as robotic, or similar to other seemingly successful brands. However, showing your personality is one of the best ways to build a name for your company.
You want your brand to be remembered, not just be another post on a timeline. In fact, over 70% of brand managers consider building an audience more important than converting sales. And, it takes 5 to 7 impressions before people begin to remember a brand. That means it’s important to make every post count for something.
Create a sitemap
A sitemap or XML sitemap is a list of different pages on a website. XML is short for an extensible markup language which is basically just a way to display information on a website.
So, why is that important for ranking? Let me explain:
XML sitemaps make it easier for search engine crawlers such as Googlebot or Bingbot to index pages according to relevancy. As a result, this increases your chances of boosting your website’s ranking.
Search engines are always committed to showing users the most relevant search results to people for any given search result. To be able to do this, site crawlers read, organize, and index information on the internet, and that includes your website.
Site mapping and including a robots.txt file is a great way to show Google that your content is relevant to your targeted keywords.
Install the Yoast plugin (WordPress users only)
WordPress is one of the best content managing services out there when it comes to technical SEO. However, WordPress is a fantastic service, what makes it amazing is the plugins it offers such as Yoast.
Yoast is a simple plugin that allows you to easily optimize the pages on your website, including your blog posts. With the plugin, you can add keywords, SEO titles, and meta descriptions.
Find dead or broken links
Broken links on your website can be harmful in a couple of ways such as a negative user experience and lower your rankings in SERP.
First, it would be best to check out your Google Analytics account and click on the “Behavior Tab” Then select “Site Content” and then “All Pages”.
It’s a good idea to make sure to check for broken links periodically.
Focus on building your backlink profile
There are a ton of different ways to score backlinks. Below is a list of some of the most common link building techniques:
- Build brand signals with social profiles
- Guest blog
- Create helpful infographics
- Write testimonials
- Reach out to other websites in your niche and explain how linking to your website can add value to theirs
Guest blogging is a fairly popular option, considering that 60% of bloggers write around 1-5 guest posts per month. You may be able to score a backlink and raise awareness of your brand with some guest posting.
Images are one of the most effective types of content that you can create, and they also bring a ton of backlinks. Since they are visual, they don’t take long for an audience to read and can be highly engaging.
Another good way to build up some backlinks to your website, particularly from large publications. You can go looking for people who regularly write for websites that you’d like to be mentioned on and then cold email or perform a professional outreach.
Run an SEO audit
An SEO audit is a process of identifying issues or errors that can prevent your website from ranking on Google and other search engines such as Bing. With an SEO audit, you can understand where your website is having issues, and where your competitors are succeeding.
You can use The HOTH’s free SEO Audit tool to check for the following components:
- Check your site for crawling ability
- Check for problems with your backlinks
- Verify that your site is optimized
- Check your keywords
- Check for duplicate content
Optimize your visuals
When you have engaging visuals such as videos or infographics, then your audience will want to share them. That can get a lot more views on your content and give you some natural backlinks.
Visual content helps to break up written content and it keeps your audience exploring your page or website longer. In fact, content with visuals is viewed over 90% more than text-only content.
When you optimize your businesses’ website for visual search, it may be best to offer numerous images for your product. However, it’s a good practice to keep your file sizes small. If your website load speed is longer than it should be, you risk the chances of raising your bounce rate.
To be able to optimize images so that the preview display image and expanded images are the same. It’s best to use a horizontally oriented image with a 2:1 radio where your dimensions don’t exceed 1024×512 px. It’s a good practice to use images with a 2:1 aspect ratio and vertically centered text and graphics.
Alt-text and descriptions are important to optimize with keywords because Google’s crawlers take photos into account when crawling websites to index and share with their users.
Hire a professional
If you are simply at a loss and don’t have the time to complete these steps on your own and you see your rankings drop, it is probably worth your while to hire someone.
In fact, more than 60% of marketers and businesses prefer to outsource their link building and other SEO routines to a third party.
Track your rankings
Make sure you’re actually tracking your rankings with a rank tracking tool. You need to measure your results to know where you stand and rank tracking software will tell you exactly where you’re at all times.
A good practice is to analyze your rankings and traffic. By doing this, you can measure the impact your SEO efforts are having on your website by identifying your strengths and weaknesses. It may also help you come up with any and all solutions to problems you may have.
A technical update to your content on your website may be causing you to lose your ranking, another common problem is an update to Google’s Algorithm. It’s a good approach is to stay up to date with what Google is doing for SEO and what you can do to keep up with any changes.
Understand that link building takes time
Google can take a while to pick up links and actually make changes – so make sure you’re patient. Studies have shown that it can take up to a year before you see results from your SEO strategy.
Keeping track of your results along the way can help you get a good idea of what’s working and what isn’t so you can adjust your strategy accordingly.
Revisit on-site optimization
On-site SEO, also known as on-page is optimizing all of the elements on a website such as internal link building in order to help you rank higher and earn more organic traffic from search engines.
You’ll want to revisit your on-site optimization and make sure the keyword that you want to rank for is an exact match in your title. For example, if you want to rank for a keyword like “SEO company in Florida” you’ll want to write it exactly like that in the title of your page.
Beyond helping search engines interpret page content, proper on-site SEO also helps people (your audience) quickly and clearly understand what a page is about and whether it will answer the questions they may have.
Don’t over-optimize your backlink profile
Optimization is important, however, it’s also possible to overdo it.
Back in the day of early SEO, websites were able to rank by overstuffing keywords and getting backlinks from spammy websites.
No matter how many times we say it, we still see people over-optimizing their backlink profiles.
So, how do you stay optimized without overdoing it? Focus on getting high-quality backlinks as opposed to trying to get as many as possible. When it comes to internal links, you’ll want to make sure that your anchor texts are diverse.
Put These Quick Fixes for Ranking Issues into Practice
If you make sure you’re good on these issues, then you’ll be ahead of many of the websites out there.
If you aren’t interested in doing all this hard stuff on your own, then don’t hesitate to reach out to one of our experts for any and all questions.